“…According to KPMG (2017) innovation is among the top three concerns of FFs. Yet, family variables are rare in the mainstream innovation studies (Calabro et al, 2019;Aiello et al, 2020) and FFs literature paid little attention to innovation (Kraus et al, 2012;De Massis et al, 2013;Camison Zornoza et al, 2020). Moreover, FFs literature is mostly focused on Western European (Classen et al, 2014;Nieto et al, 2015;Sciascia et al, 2015;Camison Zornoza et al, 2020) or U.S. contexts (Zahra et al, 2004;Zahra, 2005;Block et al, 2013).…”