“…Long‐term orientation is a special aspect of family firms that help them to accomplish financial and non‐financial goals (Broccardo, Truant, & Zicari, 2019; Gómez‐Mejía, Haynes, Núñez‐Nickel, Jacobson, & Moyano‐Fuentes, 2007). To achieve financial objectives, the long‐term orientation of family firms is particularly reflected in longer tenures of chief executive officers (Lansberg, 1999), usage of patient capital (Sirmon & Hitt, 2003), and longer time horizon for financial gains (Shahzad, Rehman, Nawaz, & Nawab, 2018; Zellweger, 2007). Beyond financial gains, family firms have non‐financial objectives to preserve socio‐emotional wealth (Gómez‐Mejía et al, 2007; Laguir, Laguir, & Elbaz, 2016), and passing on the business to successive generations (Miller, Le Breton‐Miller, & Scholnick, 2008).…”