Does family involvement foster or hinder firm performance? The missing role of family-based branding strategies

Gallucci, Carmen; Santulli, Rosalia; Calabrò, Andrea

doi:10.1016/j.jfbs.2015.07.003

Cited by 111 publications

(121 citation statements)

References 116 publications

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“…Furthermore, the industry categories available to respondents for describing the nature of their family business operations were very broad, including retail, wholesale, manufacturing and services. Studies show that branding the business as family owned varies between industries (Blombäck and Craig 2014;Gallucci et al 2015;Zellweger et al 2012). Controlling for industry and business size could have provided additional explanations for the findings of this study.…”

Section: Limitations and Contributionsmentioning

confidence: 58%

“…For the purpose of this study, "promotion of family business" is action-orientated and refers to the family business being promoted as a family business to suppliers, customers, potential employees and financiers. Several authors (Botero, Thomas, Graves and Fediuk 2013;Gallucci, Santulli and Calabrò 2015) contend that not only are family businesses who promote their family business status to stakeholders able to develop a sustainable competitive advantage over non-family businesses, but that promoting the family business status also positively influences business performance. Family businesses are not only able to promote their family business status but are also able to promote their heritage and family values .…”

Section: Promotion Of Family Business and Perceived Financial Performmentioning

confidence: 99%

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The Influence of Selected Marketing and Branding Practices on the Financial Performance of Family SMEs

Farrington

Venter

Richardson

2018

SABR

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The primary objective of this study was to investigate the influence of selected marketing and branding practices on the "perceived financial performance" of family SMEs. A survey using a structured questionnaire was used to gather the necessary data. The population consisted of all owners of family SMEs operating within the borders of the Eastern Cape province of South Africa. Criterion and convenience sampling were used, and questionnaires were administered by field workers. In total, 325 questionnaires were useable for statistical analysis. Scale validity and reliability were assessed, descriptive statistics calculated, and Pearson's product moment correlations established. Multiple regression analysis was undertaken to investigate the hypothesised relationships. The results show that only "product differentiation" influences the financial performance of family SMEs, but given the low beta reported for this relationship claiming any serious linear relationship would be erroneous.

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Section: Limitations and Contributionsmentioning

confidence: 58%

Section: Promotion Of Family Business and Perceived Financial Performmentioning

confidence: 99%

The Influence of Selected Marketing and Branding Practices on the Financial Performance of Family SMEs

Farrington

Venter

Richardson

2018

SABR

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“…It also provides further support to prior research from Deephouse and Jaskiewicz () with regard to the impact of transferring the family name to the name of the company on the reputation of these enterprises. This, in turn, would explain results from Gallucci et al () who found a positive relationship between a correct communication of the family identity and sales growth, and Zellweger et al () who provide empirical evidence on the idea that the image of a family firm improves the firm's business performance.…”

Section: Discussionmentioning

confidence: 88%

Family firms’ identity communication and consumers’ product involvement impact on consumer response

Santos

Llanos‐Contreras

Farías

2019

Psychology and Marketing

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The purpose of this study is to determine whether the image transfer theory and the elaboration likelihood model can provide a theoretical framework capable of assessing the influence of consumers’ product involvement and family firms’ identity communication through websites on consumer responses. This research conducted an experiment using an eye‐tracking technique measuring attention to family and nonfamily corporate websites. The procedure involved 120 participants. Consistent with the image transfer theory, family firms’ identity through websites positively impacts attitude toward the website and intention to buy. Additionally, the attitude toward the website affects the relationship between family firms’ identity through websites and the intention to buy. In line with the elaboration likelihood model, consumers’ product involvement negatively impacts the relationship between family firms’ identity through websites and intention to buy.

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“…It can be argued that the family business is a cornerstone of many national economies all over the world, inclusively the Czech Republic (Gallucci et al, 2015). In this country, the definition of family firm according to the local civil law and previous researches was detected as follows: "Family firm is a firm owned and controlled by the family or selected members thereof on the assumption that the company will be handed over to the next generation in future" (Koráb, 2012;Petlina, Koráb, 2015).…”

Section: Obtained Resultsmentioning

confidence: 99%

Family relationships and its influence on family wine firms in the Czech Republic

Murínová

2017

Trends Economics and Management

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Purpose of the article: There are many a studies by universities and various companies regarding the phenomenon of family business. However, a clear interpretation of the family business does not exist. Thus, the purpose of this paper is clarify the question of family relationships existing within the family business in the Czech Republic. Methodology/methods: As the wine family business is a bright representative of the oldest and traditional economic activities, it was decided to analyze the family relationships of 108 representatives of the wine family firms in the Czech Republic within the secondary research. For primary research the case study method was used. Representatives of wine family firms were interviewed to confirm the obtained results and add the details. Scientific aim: The aim of scientific research is to improve the understanding of family firm's base from the perspective of family relationships. Findings: Coming out of the definition by Arquer (1979) and taking the applicable Civil Code of the Czech Republic into account, the author has created a definition regarding the family business to be transferred to the next generation. Accordingly, there were identified four dominant groups of family relationships within the wine trading family business. A representative interviewed among others has confirmed the existence of traditional wine trading family business saying that it is not only a mere marketing tool for the customer acquisition. Besides that, case studies make clear beyond the veil the influence of family relationships on the firm's performance. Conclusions: This study has contributed to the theoretical body of family business research providing an important first step to gaining insights into the understanding of family relationships of the family business influencing its effective functioning.

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Does family involvement foster or hinder firm performance? The missing role of family-based branding strategies

Cited by 111 publications

References 116 publications

The Influence of Selected Marketing and Branding Practices on the Financial Performance of Family SMEs

The Influence of Selected Marketing and Branding Practices on the Financial Performance of Family SMEs

Family firms’ identity communication and consumers’ product involvement impact on consumer response

Family relationships and its influence on family wine firms in the Czech Republic

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