The harvest and sale of wildlife can drive species to extinction when consumers are willing to pay high prices for the last harvested individuals of a very rare species, a phenomenon known as the anthropogenic Allee effect (AAE). Because demand for rarity is an inherent human desire, the AAE has the potential to affect a wide range of exploited species across several geographic regions. Here, we assess the current extent of empirical evidence for the AAE, how such evidence has been measured, and how this evidence interfaces with existing models of the AAE. We find substantial gaps in the empirical evidence base for the AAE and suggest that this deficit prevents assessment of the AAE in species extinctions. We provide a framework for generating empirical evidence that can identify when the AAE is likely occurring or has the potential to occur in the future, and recommend directions for both empirical and theoretical modeling research designed to strengthen our ability to forecast the ecological and market conditions that result in an AAE.