Proceedings of the 2020 International Conference on Information and Communication Technologies and Development 2020
DOI: 10.1145/3392561.3397588
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Does Gender and Accent of Voice Matter?

Abstract: We explore the impact of the gender and accent of the voice recording in Interactive Voice Response (IVR) systems in low-literate and patriarchal contexts. We conducted a small randomized control trial (RCT) with 62 participants, prompting them to identify myths and factual statements from a list of 10 prompts. One of four sets of recordings were randomized for each participant: Male formal (MF), Male Informal (MI), Female Formal (FF), and Female Informal (FI). We found that (a) male participants found male vo… Show more

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Cited by 5 publications
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“…A comparable study using automated voice calls found that female participants preferred a female voice to a male voice 8. Another study that investigated the impact of voice characteristics on trust in low-literacy, low-income audiences within a patriarchal context found that the gender or accent of the voice influenced the trust in the information presented, with male participants finding male voice recordings to be more credible than female recordings 40. This finding can guide the design of future remote engagement strategies through mobile phones, particularly in patriarchal societies.…”
Section: Discussionmentioning
confidence: 99%
“…A comparable study using automated voice calls found that female participants preferred a female voice to a male voice 8. Another study that investigated the impact of voice characteristics on trust in low-literacy, low-income audiences within a patriarchal context found that the gender or accent of the voice influenced the trust in the information presented, with male participants finding male voice recordings to be more credible than female recordings 40. This finding can guide the design of future remote engagement strategies through mobile phones, particularly in patriarchal societies.…”
Section: Discussionmentioning
confidence: 99%