2017
DOI: 10.20867/tosee.04.44
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Does Internal Marketing Foster Employee Creativity in the Hospitality Industry? A Conceptual Approach

Abstract: Purpose -The concept of employee creativity enhancement is overlooked, although it is an important factor that impacts a hotel's position. In a competitive and uncertain economic environment, organizations need creative employees to improve service quality, enhance organizational effectiveness, and ensure long-term survival (de Jonge et al., 2012;Lusch et al., 2007). Moreover, the success of any organization depends on its ability to adapt to change that in turn requires creativity and innovation (Carr and Joh… Show more

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Cited by 3 publications
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