Does it Matter If it Smells? Olfactory Stimuli as Advertising Executional Cues

Ellen, Pam Scholder; Bone, Paula Fitzgerald

doi:10.1080/00913367.1998.10673567

Cited by 98 publications

(78 citation statements)

References 26 publications

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“…Studies of singular atmospheric elements, such as scents or music, have shown that these directly influence consumers' in-store experiences. For example, the presence of scents that are not naturally associated with the products sold in a store influences consumers' perception of that store in a negative way (Ellen and Bone, 1999). A scent that has positive connotations to consumers often creates feelings of having spent less time in the store than is actually the case (Spangenberg et al, 1996) and so can music.…”

Section: Situational Variables and Their Influence On Consumers In-stmentioning

confidence: 97%

Creating and consuming experiences in retail store environments: Comparing retailer and consumer perspectives

Bäckström

Johansson²

2006

Journal of Retailing and Consumer Services

236

161

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Section: Situational Variables and Their Influence On Consumers In-stmentioning

confidence: 97%

Creating and consuming experiences in retail store environments: Comparing retailer and consumer perspectives

Bäckström

Johansson²

2006

Journal of Retailing and Consumer Services

236

161

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“…While most researchers investigated the positive effects of congruence, Ellen and Bone (1998) suggest that the negative effects of incongruence seem to be what really matter. Adding the scent of suntan lotion might be a plus for a swimsuit promotion, but adding the scent of pumpkin pie would probably be a much bigger minus.…”

Section: Overview Of Research On Objective Ambient Scentmentioning

confidence: 99%

The Use of Scents to Influence Consumers: The Sense of Using Scents to Make Cents

Bradford

Desrochers

2009

J Bus Ethics

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“…Beckman et al (2013) found that sensory experience was a strong predictor of an individual's place dependence, which provides emotional benefits to the individual. In addition, scents and music, for instance, may affect consumer affects (Ellen and Bone, 1998;Bruner, 1990). Therefore, we propose the following hypothesis:…”

Section: Role Of Sensory Brand Experiencementioning

confidence: 99%

The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement

Hepola

Karjaluoto

Hintikka

2017

JPBM

142

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. (2017). The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement. Journal of Product and Brand Management, 26 (3), 282-293. doi:10.1108/JPBM-10-2016-1348 2017 The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement Abstract Purpose -This study examines the effect of sensory brand experience and involvement on brand equity directly and indirectly through cognitive, emotional and behavioral consumer brand engagement.Design/methodology/approach -A survey was administered to the customers of a Finnish tableware brand using relevant Facebook channels. A total of 1385 responses were analyzed using partial least squares structural equation modeling.Findings -The empirical findings suggest that both involvement and sensory brand experience are directly related to the three facets of consumer brand engagement. Further, involvement, sensory brand experience and consumer brand engagement jointly explain more than 50 % of the variance in brand equity. In addition, the results reveal that emotional engagement was the most influential factor in determining consumers' overall engagement level. Research limitations/implications-The framework should be tested in other contexts and the application of longitudinal research setting is encouraged.Practical implications -The study highlights not only the importance of holistic consumer brand engagement management but also the necessity to manage sensory aspects of consumer-brand interactions. In this way, managers can build sustainable consumer-brand relationships.Originality/value -The nomological network of consumer brand engagement is not wellknown. This study integrates two central constructs (sensory brand experience and brand equity) with the concept of consumer brand engagement and examines their effects on brand equity both directly and indirectly through cognitive, emotional and behavioral consumer brand engagement.

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Does it Matter If it Smells? Olfactory Stimuli as Advertising Executional Cues

Cited by 98 publications

References 26 publications

Creating and consuming experiences in retail store environments: Comparing retailer and consumer perspectives

Creating and consuming experiences in retail store environments: Comparing retailer and consumer perspectives

The Use of Scents to Influence Consumers: The Sense of Using Scents to Make Cents

The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement

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