Does Local Labeling Complement or Compete with Other Sustainable Labels? A Conjoint Analysis of Direct and Joint Values for Fresh Produce Claim

Onozaka, Yuko; McFadden, Dawn Thilmany

doi:10.1093/ajae/aar005

Cited by 337 publications

(266 citation statements)

References 20 publications

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“…They also found out that attaching a quality certificate label on imported products mitigate the negative perception for imported products from some of the exporting countries, but not for all of them. Consumers' preferences for local, domestic, and imported Gala apples and red round tomatoes in the USA were jointly estimated by Onozaka and Mcfadden (2011). They concluded that organic and fair trade labels could improve the negative attitude of the consumers for imported products.…”

Section: Economics 2007)mentioning

confidence: 99%

An Evaluation of Consumers’ Preference on Food Safety Certificate and Product Origins: A Choice Experiment Approach for Fresh Oranges in Metropolitan Bangkok, Thailand

Thaiyotin

Ujiie

Shuto

2015

Agricultural Information Research

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We examine the consumers' evaluation of food safety attribute for domestic and imported fresh oranges by a choicebased conjoint analysis in metropolitan Bangkok in Thailand. Our experiment introduces a 'food safety label' for oranges of both production origins as a hypothetical certificate in order to evaluate the consumers preference on an explicit information provision of food safety regulation. The estimation result of our survey conducted in 2010 shows that respondents assign a significantly higher willingness to pay value on domestic than on imported ones. And consumers evaluate food safety label positively for oranges from each production origin, however, consumers' evaluations are indifferent in terms of their willingness to pay for the food safety label between production origins. These findings demonstrate that food safety information provision on products is preferred. And the indifference in terms of willingness to pay for the labels from various origins implies competitiveness with good food safety management and weakness due to mismanagement of the safety regulation on domestic fresh products.

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Section: Economics 2007)mentioning

confidence: 99%

An Evaluation of Consumers’ Preference on Food Safety Certificate and Product Origins: A Choice Experiment Approach for Fresh Oranges in Metropolitan Bangkok, Thailand

Thaiyotin

Ujiie

Shuto

2015

Agricultural Information Research

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“…13 Few studies have explored the degree of complementarity/substitutability between the local and organic attributes for fresh produce and the results are far from conclusive. Onozaka and McFadden (2011), for example, found that local and organic have independent values. On the other hand, Costanigro et al (2012) and Yue and Tong (2009) found that these two attributes are substitutes.…”

mentioning

confidence: 99%

Consumer willingness to pay for organic and locally grown produce on Dominica: insights into the potential for an “Organic Island”

Boys

Willis

Carpio

2013

Environ Dev Sustain

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With the intent of improving agricultural revenues and solidifying her place as an ecotourism destination, it has been proposed that the island nation of The Commonwealth of Dominica convert all agriculture to organic production. This study explores Dominica's current and potential domestic demand for organic and/or ''locally grown'' produce. Surveys were conducted with Dominican consumers to assess their opinions and willingness to pay for these products, and evaluated using a maximum likelihood estimation procedure. On average, Dominican consumers are willing to pay 17.5 % more for organic, and 12 % more for locally grown, produce. These results were varied significantly across demographic segments of the sampled population, respondent tastes and preferences, the health status of their family, and the extent to which they were early adopters of new products. Despite several expected challenges of a successful transition to organic, implementation of this policy may offer a net positive welfare increase for Dominica's permanent residents. Results from this analysis suggest that, from the perspective of domestic consumers, Dominica should continue to pursue the possibility of becoming an ''Organic Island. '' K. A. Boys (&)

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“…Ecolabeling indicates sustainable seafood, which has nothing to do with radioactive contamination; however, it is possible that it adds substantial value to seafood. A rich literature has discussed the price premium on applying ecolabeling [16][17][18]. In addition, Fukushima fisheries may qualify for Marine Stewardship Council (MSC) certification because no stock has been taken since 2011.…”

Section: Social Sciencementioning

confidence: 99%

Reputational damage and the Fukushima disaster: an analysis of seafood in Japan

Wakamatsu

Miyata

2017

Fish Sci

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Does Local Labeling Complement or Compete with Other Sustainable Labels? A Conjoint Analysis of Direct and Joint Values for Fresh Produce Claim

Cited by 337 publications

References 20 publications

An Evaluation of Consumers’ Preference on Food Safety Certificate and Product Origins: A Choice Experiment Approach for Fresh Oranges in Metropolitan Bangkok, Thailand

An Evaluation of Consumers’ Preference on Food Safety Certificate and Product Origins: A Choice Experiment Approach for Fresh Oranges in Metropolitan Bangkok, Thailand

Consumer willingness to pay for organic and locally grown produce on Dominica: insights into the potential for an “Organic Island”

Reputational damage and the Fukushima disaster: an analysis of seafood in Japan

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