Does market orientation promote enterprise digital innovation? Based on the survey data of China's digital core industries

Zhao, Yinyin; Peng, Benhong; Iqbal, Kashif; Wan, Anxia

doi:10.1016/j.indmarman.2022.12.015

Cited by 27 publications

(16 citation statements)

References 78 publications

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“…This study's findings demonstrate, also, that DC, DO and DT have a positive and significant effect on DI (Therefore, hypotheses H4, H5 and H6 are accepted). These findings are consistent with those of previous studies by several scholars such as Quinton et al Karina and Astuti (2022) and Zhao et al (2023). These findings show that the individuals are willing to acquire the necessary digital technologies to provide them with better quality digital solutions as compared to their competitors.…”

Section: Discussionsupporting

confidence: 92%

“…In the context of the growth of China's digital economy, both the proactive and the reactive market orientations have favorable and significant effects on the companies' DI, and the interaction of the two has a more substantial effect. Social capital has a positive effect in moderating companies' DI and their proactive market orientations (Zhao et al, 2023). According to Karina and Astuti (2022), in Indonesian SMEs, the dynamic environments of DO and DC are positively and significantly associated with each other.…”

Section: Digital Capability (Dc) Digital Orientation (Do) Digital Tra...mentioning

confidence: 99%

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The role of digital technology and digital innovation towards firm performance in a digital economy

Shah

Zehri

Saraih

et al. 2023

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PurposeIn this study, the researchers explored the roles played by digital technologies and digital innovation (DI) in Pakistan's Information, Communication and Technology (ICT) companies' firm performance (FP).Design/methodology/approachThe researchers used a quantitative study to gather cross-sectional data from employees working in Pakistan's ICT companies. The authors based this study's findings on 396 valid samples.FindingsThe structural equation modeling (SEM) findings underline that digital capability (DC), digital orientation (DO) and digital transformation (DT) have positive and significant effects on DI and FP. Moreover, there is a positive and significant relationship between DI and FP. Finally, DI mediates DC's, DO's and DT's associations with FP.Practical implicationsBy committing to embracing new digital technologies and updating existing DCs to become innovation leaders and to improve FP, the findings will help sectors to take advantage of developing digital technologies and the trend toward digitalization. The results are also valuable for policymakers when considering if SMEs should be provided with more money for the digital up-skilling of their employees. Finally, this study's findings enrich the depth of literature about companies' use of digital technologies.Originality/valueThis study's empirical findings confirm the roles played by DC, DO and DT in improving DI and FP in a developing country such as Pakistan.

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Section: Discussionsupporting

confidence: 92%

Section: Digital Capability (Dc) Digital Orientation (Do) Digital Tra...mentioning

confidence: 99%

The role of digital technology and digital innovation towards firm performance in a digital economy

Shah

Zehri

Saraih

et al. 2023

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“…, 2022). The latest studies focus on the most recent changes in inter-company relationships (Pedersen et al ., 2020; Zhao et al. , 2023) and on relationship marketing practices (Wang et al.…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

“…Many papers reveal the link between market and FP in developed markets in the short term (Govindarajan et al ., 2011; Herhausen, 2016; Solano Acosta et al. , 2018; Schulze et al ., 2022; Zhao et al. , 2023).…”

Section: Introductionmentioning

confidence: 99%

The impact of relationship marketing practices on companies’ market and financial performance in emerging markets

Rebiazina,

Sharko,

Berezka

2024

JEFAS

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PurposeThe paper aims to reveal the impact of relationship marketing (RM) practices adopted by companies in emerging markets on their market and financial performance (FP) over a long-term, 13-year perspective.Design/methodology/approachThe research design combines primary empirical data from 229 Russian companies, based on the Contemporary Marketing Practices (CMP) survey, and objective FP data from official statistical databases for 2008–2020 to verify the impact of RM practices on market and FP in the long term.FindingsThe research underlines the significant impact of RM practices. It is important to notice that the effect of product development (PD) on marketing performance is mediated by competitor orientation. PD affects market and FP, whose roles vary with the return on assets (ROA).Research limitations/implicationsResearch design supplements the subjective survey data with the objective FP data on the ROA to avoid common method bias.Practical implicationsImplementation of RM practices by Russian companies can increase their effectiveness of performance in the long term.Originality/valueThis research shows the positive impact of RM practices on the FP of Russian firms over the past 13 years.

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“…The rapid growth of technology has digitally empowered tourists through the proliferation of smartphones and mobile digital devices (Buhalis and Sinarta, 2019), fostered gratification (Zollo et al, 2022) and has also increased tourists' access to information (Kotoua and Ilkan, 2017). Digital technology not only changes the strategy and structure of the firm, but also affects partners, customers, and more generally the firm's ecosystem network (Chamboko-Mpotaringa et al, 2023;Zhao et al, 2023). Lall et al (2017) highlighted the weak ability of SMEs to make the right strategic technology investment decisions because they focus more on day-to-day operations and omit the long-term vision (Marcon et al, 2019;Le-Dain et al, 2023).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Perception of the Necessity of Digital Innovations Application as an Element of Health Protection and Sustainable Hospitality Sector Future

Matušíková¹,

Vargová²,

LUKÁČ³

et al. 2023

GTG

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Hospitality, which suffered a huge blow during the Covid-19 period and had to adapt its operation to pandemic measures, heads for its recovery. Innovation is one of the ways to get out of an unfavourable situation having in mind that health risks can represent a significant factor affecting participation in tourism. The paper specifies the perception of the necessity of digital innovations application as health protection factor and sustainable mean of hospitality sector development. It shows how of tourism participant in domestic condition of Slovak republic perceive the need of their application to hospitality services. Through the questionnaire method it examined opinion of domestic visitors in hospitality and its direction towards the digitization of services in this sphere, and subsequently tested by Mann-Whitney and Kruskall-Wallis tests. The results show that Slovak tourists treat digital innovation in hospitality services as the ones, that are a necessary part of tourism services portfolio. Their specifics can also be defined in terms of health protection. They can act as an element of health protection by eliminating contact among individual tourism participants. At the same time, they also perceive them as a means that tends to keep the hospitality industry alive even in the post-pandemic period.

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Does market orientation promote enterprise digital innovation? Based on the survey data of China's digital core industries

Cited by 27 publications

References 78 publications

The role of digital technology and digital innovation towards firm performance in a digital economy

The role of digital technology and digital innovation towards firm performance in a digital economy

The impact of relationship marketing practices on companies’ market and financial performance in emerging markets

Perception of the Necessity of Digital Innovations Application as an Element of Health Protection and Sustainable Hospitality Sector Future

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