“…The reputation of organizations can offer a significant competitive advantage for them (Gatzert, 2015), as it facilitates raising capital (Fombrun et al, 2000), assists in stakeholder negotiations, alliance building, and contracts (Fombrun and van Riel, 2004;Rhee and Valdez, 2009;Van Den Bogaerd and Aerts, 2015;Eckert, 2017) and is considered a strategic intangible asset (Hall, 1992). These positive benefits of good corporate reputation are linked to the fact that external stakeholders and observers form opinions, beliefs and impressions of an organization (Rindova et al, 2010), that can ultimately affect stakeholder decision making and improve competitiveness (Fombrun and Shanley, 1990;Soana, 2016).…”