Does Mere Exposure to Beauty-Related Words Promote Prosocial Behavior? Exploring the Mental Association between Beauty and Prosociality

Xia, Yang; Deng, Xiaoyan; Bhadauria, Amita

doi:10.1086/706509

Cited by 7 publications

(3 citation statements)

References 50 publications

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“…The result was in line with some previous research (e.g., van Leeuwen et al, 2009 ; Kopiś et al, 2020 ; Meng et al, 2020 ). Based on the “beauty is good” theory, people with high facial attractiveness attracted more attention and resulted in more pro-social behavior ( Adolphs and Tusche, 2017 ; Faust et al, 2019 ; Yang et al, 2020 ). So attractive actors in pain got higher pain intensity ratings.…”

Section: Discussionmentioning

confidence: 99%

“…The result was consistent with some of the previous research ( van Leeuwen et al, 2009 ; Kopiś et al, 2020 ; Meng et al, 2020 ). Based on the influence of “beauty is good” theory, high facial attractive individuals would attract more attention and were thought to have more positive personality qualities, resulting in positive emotional experiences and more pro-social behavior ( Adolphs and Tusche, 2017 ; Faust et al, 2019 ; Yang et al, 2020 ). The result was inconsistent with those of Jankowiak-Siuda et al (2015 , 2019) studies.…”

Section: Discussionmentioning

confidence: 99%

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Face beauty or soul beauty? The influence of facial attractiveness and moral judgment on pain empathy

Zhu

Zhou

et al. 2022

Front. Psychol.

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Previous studies indicated that both facial attractiveness (face beauty) and moral judgment (soul beauty) would impact the responses to others’ pain, however, the effects from facial attractiveness were in controversial. Furthermore, whether facial attractiveness would increase or decrease the effects of moral judgment on pain empathy were still unknown. Based on the videos in which actors with high versus low facial attractiveness under pain or non-pain conditions, study 1 recruited 26 undergraduates to assess the effects of facial attractiveness on participants’ pain intensity rating scores. Then study 2 recruited 85 undergraduates to examine the effects of facial attractiveness and moral judgment on pain empathy by assessing pain intensity and self-uncomfortableness rating scores. Study 1 found that participants rated higher pain intensity scores to actors with high facial attractiveness compared to low facial attractive actors under pain condition. Study 2 found that participants showed higher pain empathic responses for actors with high moral judgment, no matter their facial attractiveness were high or low. For actors with low moral judgment under pain condition, participants showed higher pain empathy to those with high facial attractiveness compared to those with low facial attractiveness. In conclusion, facial attractiveness could facilitate the empathy responses for other’s pain. High facial attractiveness would increase the pain empathic responses to individuals with low moral judgment, however, low facial attractiveness would not decrease the pain empathic responses to individuals with high moral judgment.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Face beauty or soul beauty? The influence of facial attractiveness and moral judgment on pain empathy

Zhu

Zhou

et al. 2022

Front. Psychol.

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“…For example, studies have emphasized a positive relationship between beauty premium and donations: The beauty premium leads to increased donation tendencies toward visually attractive targets (Cryder et al, 2017; Mims et al, 1975; Townsend, 2017). Studies also conclude that posting beauty‐related words triggers consumers' prosocial decisions (Yang et al, 2020). This positive association between attractiveness and donations is ascribed to beauty's signaling of more positive qualities (Dion et al, 1972).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Charity ugliness premium: Donors' empathy for unattractiveness during the COVID‐19 pandemic and implications for charity advertising

Yu,

Yang,

Zheng

et al. 2023

J of Consumer Behaviour

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Marketers and policymakers use advertising visuals to motivate prosocial behavior, whereby visual attractiveness influences people's empathy and thus their prosocial decisions. In the charity context, various donor‐related factors, including external circumstances and environments in which donors find themselves, can determine the impact of visual attractiveness. In two studies, this research investigates how and why donors responded to attractive/unattractive charitable images during the universal hardship of the COVID‐19 pandemic. In the first study, field data from a charity platform reveal how visual aesthetics affected donations before and during the pandemic. In the second study, a laboratory experiment examines empathy as a mediator of the relationship between visual attractiveness and charitable purchase intentions before and during the pandemic. During the pandemic, unattractive visuals generated significantly greater empathy than attractive visuals, and empathy drove donations and purchase intentions for charitable goods. That is, the “ugliness premium” dominated the “beauty premium” during the pandemic. Our findings that natural disasters or crises moderate observers' preferences for visual attractiveness or unattractiveness offer meaningful insights for applying visual aesthetics to charity advertising designs.

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Priming shoppers’ well-being goal in grocery stores: Moving toward healthier food choices?

Luomala

Järvinen

Peltola

et al. 2023

Food Quality and Preference

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Does Mere Exposure to Beauty-Related Words Promote Prosocial Behavior? Exploring the Mental Association between Beauty and Prosociality

Cited by 7 publications

References 50 publications

Face beauty or soul beauty? The influence of facial attractiveness and moral judgment on pain empathy

Face beauty or soul beauty? The influence of facial attractiveness and moral judgment on pain empathy

Charity ugliness premium: Donors' empathy for unattractiveness during the COVID‐19 pandemic and implications for charity advertising

Priming shoppers’ well-being goal in grocery stores: Moving toward healthier food choices?

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