Does message framing matter for promoting the use of nutritional warnings in decision making?

Vidal, Gabriela Pereira; Machín, Leandro; Aschemann‐Witzel, Jessica; Ares, Gastón

doi:10.1017/s1368980019002507

Cited by 16 publications

(12 citation statements)

References 41 publications

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“…These results are in agreement with Ares, Machín, et al (2020), who reported that Uruguayan citizens frequently mentioned expressions related to the health benefits of avoiding products with excessive content of sugar, fat, and sodium as part of a communication campaign to encourage the use of nutritional warnings in decision making, whereas expressions related to avoiding the negative consequences of consuming such products were less frequently mentioned. Similarly, Vidal et al (2019), reported a more positive attitude toward gain-framed messages compared with loss-framed messages. In the context of health promotion, Rothman and Salovey (1997) and Gallagher and Updegraff (2012) concluded that gain-framed messages tend to be superior to loss-framed messages for promoting behaviors that are not perceived as particularly risky.…”

Section: Discussionmentioning

confidence: 92%

“…Wirtz and Kulpavaropas (2014) reported that although participants preferred gain-framed messages over negatively framed messages, the latter resulted in higher behavioral intentions. Similarly, Vidal et al (2019) reported that participants preferred gain-frame over loss-frame messages. However, participants exposed to loss-frame messages tended to pay more visual attention to nutritional warnings when choosing a snack product and select more healthful products than those exposed to gain-frame messages.…”

Section: Discussionmentioning

confidence: 93%

“…Messages can be framed to stress the benefits of engaging in a particular behavior (i.e., a gain frame) or the consequences of failing to engage in that behavior (i.e., a loss frame; Gallagher & Updegraff, 2012; Otterbring et al, 2021; Rothman & Salovey, 1997). Although research has shown that a gain frame may be more effective in encouraging citizens to engage in behaviors that are not regarded as risky (Rothman & Salovey, 1997), evidence on what type of framing is more persuasive in the context of food-related behavior is still inconclusive (Aldridge, 2006; Rosenblatt et al, 2018; Vidal et al, 2019; Wirtz & Kulpavaropas, 2014).…”

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confidence: 99%

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Communication Campaigns to Support the Use of Nutritional Warnings: Different Messages for Different People?

et al. 2021

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Communication campaigns are expected to contribute to increase the efficacy of nutritional warnings. In this context, the aims of the present work were (a) to evaluate how citizens perceive different types of messages for a communication campaign and (b) to determine if personal characteristics such as gender, age, and educational level, as well socioeconomic and nutritional status, moderate how citizens perceive such campaign messages. A series of graphic pieces were designed for each of the following three types of messages: promotion of informed food choices; raising awareness of the negative health consequences of excessive consumption of sugar, fat, and sodium; and promotion of healthy food choices. An online study was conducted with 774 participants, who were randomly assigned to one of the three types of messages. The participants’ self-reported perception of the graphic pieces was evaluated using 7-point Likert-type scales. After completing the evaluation task, the participants proceeded to a series of choices. This was implemented to evaluate whether exposure to different types of messages affected hypothetical food choices. Results revealed that messages related to the promotion of healthy eating were perceived as the most adequate as part of a communication campaign and had the potential to encourage more healthful hypothetical choices in the experimental task. However, gender, age, and nutritional status moderated the influence of the type of message on the participants’ perception, meaning that different groups perceived different types of messages as the most adequate. The results from the present work stress the need to include different types of messages in a communication campaign to target individuals with different motivations and characteristics.

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Section: Discussionmentioning

confidence: 92%

Section: Discussionmentioning

confidence: 93%

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confidence: 99%

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Communication Campaigns to Support the Use of Nutritional Warnings: Different Messages for Different People?

et al. 2021

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“…Therefore, reformulated products without NWLs have a big chance of being purchased [ 15 , 17 ]. This chance is because the NWL acts as a brake on the appetizing signals of processed foods, as the NWL message increases people’s visual attention and allows an informed choice of food, focusing on improving diet quality and health status [ 50 , 51 , 52 ]. However, there are consumers for whom NWLs have little effect on their food choices [ 41 ], such as the male gender and the low-income socioeconomic group.…”

Section: Discussionmentioning

confidence: 99%

What Dimensions of Risk Perception are Associated with Avoidance of Buying Processed Foods with Warning Labels?

et al. 2020

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Nutritional Warning Labels (NWLs) inform consumers about processed foods that exceed critical nutrient levels activating the risk perception in consumers. However, this information is limited. The objective was to identify the dimensions of risk perception and to study their associations with avoidance of buying processed foods with warning labels. A survey was applied to 807 decision-makers who choose what to eat at home. The four dimensions of risk perception (performance, financial, physical, and psychological) were identified through exploratory factor analysis. Through a multiple regression model, we determined the dimensions of risk perception and sociodemographic variables that affect the intention to avoid buying processed foods with NWLs. The results show that the performance risk, physical risk, and psychological risk positively affect the intention of avoiding processed foods with NWLs. In addition, the female gender considers NWLs to purchase foods. Nevertheless, the high frequency of consumption and belonging to a lower-income socioeconomic group are barriers to the use of NWLs. In conclusion, NWLs help people to choose processed food that does not impact negatively their food expectations, as well as their mental and physical health. However, health authorities must invest in nutrition education. Specifically, in groups who pay less attention to NWLs. Such groups include people with high daily consumption of processed foods, males, and low-income socioeconomic groups.

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“…The way people process health-related information is not completely rational [6,7]; this indicates that the sole examination of media presentations cannot precisely measure the real persuasive effects of messages [8,9]. People's decision-making preferences are also affected by how information is presented [10][11][12]. According to framing effect theory, different presentations of health-related information can affect individuals' decision-making preferences.…”

Section: Introductionmentioning

confidence: 99%

Persuasive Effects of Message Framing and Narrative Format on Promoting COVID-19 Vaccination: A Study on Chinese College Students

2021

IJERPH

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During a public health crisis, the provision and dissemination of health-related information are important for the relevant authorities to keep the public informed. By using different types of message framing, the authorities can effectively guide and persuade people to adopt health-related behaviors (such as vaccination). In this study, a web-based experiment using a 2 × 2 (message framing: gain framing versus loss framing) × (message presentation: narrative versus non-narrative) design was conducted to investigate the effects of different message frames on vaccination promotion. In total, 298 college students were recruited to participate in this study. The results suggest that, for message framing, loss-framed (vs. gain-framed) messages lead to higher intentions to get vaccinated. Furthermore, compared with non-narrative messages, narrative messages are more persuasive in promoting vaccination behavior. However, the interaction effect between gain–loss message framing and narrative framing is not significant. Additionally, perceived severity, perceived benefits, and perceived costs mediate the effect of narrative framing on behavioral intentions. In other words, compared with non-narrative messages, narrative messages lead to higher levels of perceived severity and perceived benefits, and a lower level of perceived costs, which in turn increase intentions to get vaccinated. This paper provides insightful implications for both researchers and practitioners.

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Does message framing matter for promoting the use of nutritional warnings in decision making?

Cited by 16 publications

References 41 publications

Communication Campaigns to Support the Use of Nutritional Warnings: Different Messages for Different People?

Communication Campaigns to Support the Use of Nutritional Warnings: Different Messages for Different People?

What Dimensions of Risk Perception are Associated with Avoidance of Buying Processed Foods with Warning Labels?

Persuasive Effects of Message Framing and Narrative Format on Promoting COVID-19 Vaccination: A Study on Chinese College Students

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