“…Although numerous studies have investigated the impact of classroom experiments (game-play experiments in classroom) on student learning (e.g., Cardell et al, 1996;Frank, 1997;Gremmen and Potters, 1997;Emerson and Taylor, 2004;Dickie, 2006;Cartwright and Stepanova, 2012;Lin and Dunphy, 2013;Emerson and English, 2016), none have explored whether classroom experiments can enhance students' lecture attendance. A number of empirical studies have demonstrated that student lecture attendance is one of the primary factors in ensuring student learning (e.g., Brocato, 1989;Cohn and Johnson, 2006;Lin, 2014). If classroom experiments can significantly improve students' lecture attendance, then engagement in classroom experiments may improve student learning as well.…”