“…Firstly, based on the construal level theory, this paper reveals the influence mechanism of choice deferral behavior on intertemporal choice preference, and deepens the research on the after-effect of choice deferral behavior. Because consumers may lose sales opportunities if they do not make a purchase decision immediately, previous scholars pay more attention to the factors that lead to consumers' choice deferral behavior, such as different decision-making scenarios (Huang and Wang, 2019), the attractiveness of options (Larasati and Yeh, 2016), individual tolerance of uncertainty (Huang et al, 2014), and so on, so as to reduce this behavior as much as possible. However, the process of shopping is dynamic and relevant, consumers may not give up their purchase after a delayed choice, they may still consider the purchase decision, and it may even affect their future purchase decisions.…”