In this article, we view the demand for reinsurance as a "special case" of the corporate demand for insurance. We analyze the extent to which reinsurance purchases by the global property-liability insurance industry vary across countries and assess the relative importance of country-level factors compared with firm-level factors. Using a data set consisting of 21,814 firm-year observations from 33 (developed and developing) countries during the period 2000-2012, we find that after controlling for firm-level factors, country-level factors have economically as well as statistically significant effects on the demand for reinsurance.