“…In this study, we analyse the effects of internal and external knowledge on the success of new green products and contribute to the prior understanding of how internal knowledge can serve as a stimulus to external knowledge, positively affecting the creation of new products. Moreover, in terms of new knowledge creation for the development of new green products, previous studies have highlighted the importance of promoting certain dynamic capabilities, such as organisational learning (Albort-Morant et al , 2016), absorption capacity (Lane and Lubatkin, 1998; Hashim et al , 2015; Albort-Morant et al , 2018) or organisational agility (Hamad and Yozgat, 2017). Based on the dynamic capabilities approach, Teece et al (2016) refer to agility as an organisation’s ability to efficiently and effectively redeploy or redirect its resources towards activities that create, protect and capture value, as internal and external circumstances demand.…”