Does personality matter? Understanding the impacts of real-self and avatar personality traits on metaverse satisfaction
Shuiqing Yang,
Kang Lin,
Xi Wang
et al.
Abstract:PurposeThe metaverse enables users to create their own avatars in a shared virtual space, giving rise to a new avatar personality that differs from their real-self personality. The aim of this research is to explore how users' real-self and avatar personalities may affect their behavioral engagement and satisfaction in the metaverse context.Design/methodology/approachThis research applies self-discrepancy theory to investigate how the big five traits of both real-self and avatar personalities influence users' … Show more
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