Seaweeds are used directly as food or applied indirectly as texturing agents with gelling and thickening properties (carrageenan, agar and alginates) in many industries. They can also be used as fertilizers, animal feed, biomass for fuel, cosmetics and a source of pharmaceuticals, among other applications. The aquaculture of macroalgae is an alternative for producing raw material. Brazil has a coastline with numerous locations suitable for this endeavor. However, despite the known economical and social relevance of seaweed cultivation, Brazilians do not have tradition of using edible seaweeds. In general, the raw material for indirect use (e.g., as a texturing agent) is imported. Consequently, seaweed aquaculture is still incipient in Brazil. This contribution presents data and information about macroalgae cultivation on commercial and experimental scales performed on the Southern and Southeastern Brazilian Coastline, as well as a brief overview of research related to some species cultivated in the last decade.