It is widely documented that population growth is closely related to overall economic growth. Given the close link between the two, the global decline in fertility rates has led to an increasing number of governments implementing pronatal policies aimed at encouraging childbearing. However, this article seeks to emphasise the significance of policy solutions that prioritise the needs, choices, and decisions of individuals. Rather than compelling people to have (or not have) children, it is imperative that the reproductive autonomy of individuals be respected and supported. In a global environment that demands continuous population growth, the spotlight should always remain on the people behind the fertility numbers. A shift in the pro-natal policy paradigm towards a rights-based approach is necessary to prioritise individuals' family aspirations, break down institutional barriers, and promote equity in family formation.