2013
DOI: 10.1080/08874417.2013.11645667
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Does Sample Size Matter in Qualitative Research?: A Review of Qualitative Interviews in is Research

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Cited by 940 publications
(700 citation statements)
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“…One limitation to qualitative research is that it has high internal validity and low external validity. High internal validity is gained through this study's high sample size as qualitative research is said to generally target 20-30 participants (Marshall, Cardon, Poddar, & Fontenot, 2013). Additionally, this research sample data was collected using the exact same interview instructions and retrieved from nine separate sections of a graduate-level project management fundamentals course, each taught by a different professor, suggesting that with many external variables, the results were consistent.…”
Section: Limitationssupporting
confidence: 48%
“…One limitation to qualitative research is that it has high internal validity and low external validity. High internal validity is gained through this study's high sample size as qualitative research is said to generally target 20-30 participants (Marshall, Cardon, Poddar, & Fontenot, 2013). Additionally, this research sample data was collected using the exact same interview instructions and retrieved from nine separate sections of a graduate-level project management fundamentals course, each taught by a different professor, suggesting that with many external variables, the results were consistent.…”
Section: Limitationssupporting
confidence: 48%
“…Furthermore, according to previous research, 20 informants are typically considered an acceptable sample size to achieve data saturation [61], especially when the study focuses on well-defined research questions.…”
Section: Resultsmentioning
confidence: 99%
“…Also the number of cases under investigation plays a different role in qualitative studies (Marshall et al 2013;Sandelowski 1995). A large number of cases is not necessarily an indication of better information because it is not the quantity of information but rather the significance and thus the quality of the information that is relevant, irrespective of the frequency in which it occurs.…”
Section: Importance Of the Number Of Cases And Theoretical Saturationmentioning
confidence: 99%
“…Otherwise, there is a risk that the sample is overloaded and cluttered with redundant, and thus, unnecessary information (Marshall et al 2013;Mason 2010;Sandelowski 1995).…”
Section: Importance Of the Number Of Cases And Theoretical Saturationmentioning
confidence: 99%