Does Screen Size Matter for Smartphones? Utilitarian and Hedonic Effects of Screen Size on Smartphone Adoption

Kim, Ki Joon; Sundar, S. Shyam

doi:10.1089/cyber.2013.0492

Cited by 126 publications

(86 citation statements)

References 52 publications

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“…This could be optimal for the WEBMICROSCOPE ® server, using its high-quality images (Fleming et al 2016;Sanchez-Franco 2010). Although larger smartphone screens will lead to a greater perceived control of the subjects (Kim and Sundar 2014), bigger is not always convenient for use in students' everyday lives, which might explain the phenomenon noted above. Tablets and desktops (91% of the total accesses from outside the UEF EDUROAM network) might appeal to both task-and affect-oriented needs when studying histology.…”

Section: Discussionmentioning

confidence: 99%

Student-focused virtual histology education: Do new scenarios and digital technology matter?

Felszeghy¹,

Pasonen‐Seppänen²,

Koskela³

et al. 2017

MedEdPublish

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Innovative changes have become a critical part of teaching when resources are limited. In this study, we examined whether the studentoriented teaching method, when powered by virtual microscopy, improves histology learning compared to traditional microscope-based studies. Anonymous and voluntary post-course surveys were administered to students and essays were processed for content analysis. Google Analytics was used to obtain accurate Internet usage monitoring for WEBMICROSCOPE®. Using SPSS statistics, the examination scores for 2016 were compared to those of previous year, when the course was taught with a traditional-microscope-based model. The results demonstrated that the new teaching scenario was an effective tool, based on the mean examination scores in 2016 compared to the identical groups in 2015. The survey analysis showed that the students benefited more from using WEBMICROSCOPE® and that they frequently gained access to the Web server when they were not in class. The new scenario helped clarify the concept of histology for most of the students and was generally appreciated during teamwork-based histology classes. Students perceived that the use of the digital technology significantly influenced their confidence in learning the fundamentals of histology. In addition, changing to the new teaching scenario powered by WEBMICROSCOPE® improved the students' motivation to participate in discussions and better understand the concept of Histology between the 2015 and 2016 academic years. Finally, these changes all had a positive impact on the students' attention and satisfaction.

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Section: Discussionmentioning

confidence: 99%

Student-focused virtual histology education: Do new scenarios and digital technology matter?

Felszeghy¹,

Pasonen‐Seppänen²,

Koskela³

et al. 2017

MedEdPublish

View full text Add to dashboard Cite

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“…In some cases, perceived usefulness had no explanatory power [55]. For general consumer goods, which are difficult to divide into hedonic and utilitarian products, enjoyment provided meaningful explanatory power in the adoption decisions of customers [56,57]. In those cases, perceived ease of use remained statistically important as a utilitarian evaluation factor [52,54,58].…”

Section: Technology Acceptance Model (Tam)mentioning

confidence: 99%

Factors Affecting the Adoption of Gamified Smart Tourism Applications: An Integrative Approach

Yoo

Kwon

et al. 2017

Sustainability

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Abstract:Considering that the core concerns in sustainability are threats to the survival of humankind and the ecosystems that humans depend on, changing the consumption and production behaviors of individuals and society is inevitable. However, people are reluctant to change their own behavior in support of sustainability goals. This tendency seems to be especially strong in tourism because the main value of tourism is hedonic utility. Thus, the tourism industry is now introducing gamification and smart tourism to shift tourist behavior toward sustainability, but most of studies and practices only focus on the performance and application of gamification without considering customer adoption patterns and perceptions during the process. This study empirically investigated what factors affect the adoption of smart tourism applications that incorporate game elements, using the Google Maps tourist guide program. As an initial approach, we incorporated diverse theoretical approaches: perceived usefulness; perceived ease of use; perceived enjoyment from technology acceptance model; information and interaction motivations from the uses and gratifications theory; the network effect; distributive justice; flow as responses to the game characteristics of smart tourism applications; and information privacy concerns as a negative factor for diffusion. The result showed that hedonic characteristics of the gamified smart tourism application (GSTA) are strong in adoption. Perceived enjoyment had a significant influence on the intention to use, but information quality, related to cognitive experience, did not. The flow and perceived distributive justice associated with the game content were not significant, but the interaction motivation was significant in the research model. The results of this study show that individuals regard a GSTA as a low-level game tool. Also, it is important to preoccupy the smart tourism application market in terms of marketing strategy because the network effect is relevant to both perceived usefulness and perceived enjoyment. We also found that the need to provide personal information would negatively affect the adoption of a gamified smart tourism application.

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“…Prior studies (Joo & Sang, 2013; K. J. Kim & Sundar, 2014;Y. Park & Chen, 2007;Tsai & Ho, 2013) also found that perceived ease of use encourage consumers' to purchase a smartphone.…”

Section: Literature Reviewmentioning

confidence: 93%

“…Other innovative product features (Çakır & Demir, 2014;Joo & Sang, 2013; K. J. Kim & Sundar, 2014;Osman, Talib, et al, 2011; Ömürbek & Şimşek, 2012; Puad, Yusof, & Sahak, 2016Tan, Yeh, Chen, Lin, & Kuo, 2012;Tan, Yi-Der Yeh, Lin, & Kuo, 2012;Tsai & Ho, 2013)were also found to be decisive on purchase intention. One study (Böhm, Adam, & Farrell, 2015) have unveiled the significant role of operating systems on smartphone purchase decisions.…”

Section: Literature Reviewmentioning

confidence: 99%

A study on factors influencing young consumers’ smartphone brand preference in Erzurum, Turkey

Çelik¹,

Eygü²,

Oktay³

2015

EJBE

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Young consumers are the most important users of advanced information and communication technologies among others. Particularly, since the gradually increasing smartphone use among young consumers is taken into consideration, an empirical evidence about their purchase behavior in terms of brand perception may contribute to the existing marketing literature. For this purpose, the main objective of this paper is to determine factors that may possibly contribute to young consumers' smartphone brand preference in a developing country with a particular emphasis on undergraduate students in Turkey. A written-questionnaire is conducted among 1,135 undergraduate students at a well-established university in Turkey. The dependent variable of this study is smartphone brand with a four-category. The data are analyzed using a multinomial logit model due to the unordered nature of the dependent variable. Estimation results suggest monthly individual income and smartphone use in years have an increasing and decreasing impact on the use of a specific brand, respectively. Results also reveal that monthly household income, price of current smartphone, product design, product weight, and after purchase services have both increasing and decreasing influence regarding a specific brand preference. The outcome of this relatively comprehensive study may provide a successful guidance for future marketing strategies and policies.

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Does Screen Size Matter for Smartphones? Utilitarian and Hedonic Effects of Screen Size on Smartphone Adoption

Cited by 126 publications

References 52 publications

Student-focused virtual histology education: Do new scenarios and digital technology matter?

Student-focused virtual histology education: Do new scenarios and digital technology matter?

Factors Affecting the Adoption of Gamified Smart Tourism Applications: An Integrative Approach

A study on factors influencing young consumers’ smartphone brand preference in Erzurum, Turkey

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