2022
DOI: 10.1016/j.jretconser.2022.102990
|View full text |Cite
|
Sign up to set email alerts
|

Does shape in backgrounds matter? Effects of Shape–Taste congruence on product evaluations

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
1
1
1
1

Citation Types

0
9
0

Year Published

2022
2022
2025
2025

Publication Types

Select...
9

Relationship

0
9

Authors

Journals

citations
Cited by 11 publications
(9 citation statements)
references
References 66 publications
0
9
0
Order By: Relevance
“…Pleasantness, the hedonic value of affective response to sensorial stimuli received by consumers (e.g., taste), has been widely accepted as a significant predictor of consumers’ WTP [ 42 , 44 , 56 , 57 , 58 ]. Furthermore, research shows that pleasantness mediates the link between the sensorial aspects of a product experience and consumer behaviour [ 59 ]. By contrast, the results of this work have not proven that pleasantness mediates between “out-of-JAR” sensory attributes and the economic evaluation of the product (Research Question 3).…”
Section: Discussionmentioning
confidence: 99%
“…Pleasantness, the hedonic value of affective response to sensorial stimuli received by consumers (e.g., taste), has been widely accepted as a significant predictor of consumers’ WTP [ 42 , 44 , 56 , 57 , 58 ]. Furthermore, research shows that pleasantness mediates the link between the sensorial aspects of a product experience and consumer behaviour [ 59 ]. By contrast, the results of this work have not proven that pleasantness mediates between “out-of-JAR” sensory attributes and the economic evaluation of the product (Research Question 3).…”
Section: Discussionmentioning
confidence: 99%
“…Assess impact of design features embedded in packaging on product experience: de Sousa et al, 2020;Li et al, 2022;Togawa et al, 2019;Van Rompay et al, 2019;cf. Velasco et al, 2018a).…”
Section: On the Multiple Meanings Of Packaging Colour And Other Visua...mentioning
confidence: 99%
“…Sourness is also associated with asymmetrical, rather than with symmetrical, visual designs (see Salgado-Montejo et al, 2015a;Turoman et al, 2018). Given such findings, shape-taste correspondences can be incorporated into a range of design elements including everything from typeface (de Sousa et al, 2020;Mead et al, 2020;Velasco & Spence, 2019b;Wang et al, 2020) to lines and shapes on/of labels (Li et al, 2022;Matthews et al, 2019), transparent windows , and even the distinctive image moulds of specific packaging forms or silhouettes (Meyers, 1981;Overbeeke & Peters, 1991;Wang & Sun, 2006). While certain shapes are associated with specific flavours, atypical food packaging might attract attention and increase product salience (cf.…”
Section: Shape Packaging and Crossmodal Correspondencesmentioning
confidence: 99%
“…A clear preference for symmetry over asymmetry presentations of foods was examined and verified with exactly the same ingredients over all compositions [12]. Visual aesthetics of objects influence our behavior, the sight on the foods creates expectations of taste, flavor, and healthiness [18,[21][22][23]. Such that balanced food arrangements are rated as more attractive [12,24] and tend to lead to higher willingness to pay for the food, than unbalanced arrangements [12,25,26].…”
Section: Literature Review and Hypothesis Developmentmentioning
confidence: 99%