Does size matter? In-library study of two Canadian public library branches

Abstract

Purpose The purpose of this paper is to summarize a library use study of the central and community branches of a Canadian public library. An exit survey documented the in-branch activities of users as a part of a library strategic planning process. Survey results were used in combination with branch statistics, postal code circulation statistics, neighbourhood demographics and other data sources to document the in-library use of the two facilities. Design/methodology/approach Questionnaires were administered to library users 15 years of age or older at the exits of the central and community branches. The survey collected data on their activities and services used during their current visit. Additional sources such as branch-level statistics, furniture tally sheets, photographs, Canada Census data and circulation analysis by patron postal code and lending branch were used during the analysis stage. Findings Both branches are heavily used but in different ways. Branch circulation and gate count per square foot of floor space were high relative to other Canadian libraries. Patron visits to the community branch were short in duration, in line with previous public library studies. User visit duration and in-library activities within the main branch somewhat resembled those of the central branch of a larger library system but likely for different reasons. Research limitations/implications The study was exploratory. Data were collected during two coinciding days of library operation, a Thursday and a Saturday, and may not be representative of the underlying population. The study was limited in scope as it was a community service project for undergraduate university students. Practical implications Branch library use surveys, in combination with library statistics and demographics, can provide useful insights concerning in-library patron behaviour when the use of ethnographic techniques is not feasible. Originality/value The study explored differences and similarities in user behaviour in two types of library facilities, a central and a community branch. Few published studies make such a direct comparison. The study explored the perceived benefits received by patrons from public library use and incorporated branch statistics, circulation analysis and Census data.

Using Open Data to Inform Public Library Branch Services

“…As such, the need to understand and reliably respond to rapidly changing demographics is crucial for public libraries. In order to effectively serve constituents that may differ significantly by neighborhood throughout a large metropolitan region, public libraries need granular data and accessible analytic tools (Shepherd, Petrillo & Wilson, 2019, Turner & Gorichanaz, 2018 .…”