Does Social Marketing Have a Role in Skin Cancer Education and Prevention?

Crowley, Tim; Murphy, Maurice

doi:10.1007/978-3-319-19869-9_14

Cited by 2 publications

(1 citation statement)

References 23 publications

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“…Interventions need to motivate and inform perceptions, as well as educate and provide realistic ways to help people adopt healthier behaviours. The use of social marketing techniques to promote the prevention of melanoma has been found to be effective in other countries [ 13 ] and has proven to be an effective theory to base skin health interventions upon.…”

Section: Discussionmentioning

confidence: 99%

Sun-safe behaviours, personal risk, level of concern, and knowledge about cutaneous melanoma in Italy: time for social marketing?

Aleo

Bagnasco

Cozzani

et al. 2020

Journal of Preventive Medicine and Hygiene

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Section: Discussionmentioning

confidence: 99%

Sun-safe behaviours, personal risk, level of concern, and knowledge about cutaneous melanoma in Italy: time for social marketing?

Aleo

Bagnasco

Cozzani

et al. 2020

Journal of Preventive Medicine and Hygiene

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Self‐reported skin cancer‐related behaviours in rural Victoria: results from repeat cross‐sectional studies in 2001–2003 and 2016–2018

Glenister¹,

Bougoulias

Zgibor

et al. 2022

Australian and New Zealand Journal of Public Health

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Objective: To assess whether self‐reported use of sun‐protective measures and skin examination have changed between 2001 and 2018 in a rural setting. Methods: Repeat cross‐sectional survey of randomly selected households in four rural Victorian towns. People aged 16 years and older were eligible to participate. Logistic regression was used to identify demographic factors associated with sun‐protective measures and skin examination. Results: Overall, 5,328 participated in 2001–2003 and 2,680 in 2016–2018. Among participants who go out in the sun, the mean number of reported sun‐protective measures (2.6±1.3 vs. 2.6±1.6, p=0.867) and the proportion of participants reporting usually/always using sun protection (65.1% vs. 63.9%, p=0.307) were unchanged between the two surveys. However, an increased proportion of participants reported avoiding the sun when outdoors in the more recent survey (from 18.8% to 34.3%, p<0.001). Avoiding the sun was associated with being older, female, of European origin and having post‐secondary school education. Skin examination rates increased between the two surveys (32.7% to 40.8%, p<0.001). Skin examinations were associated with older age groups, European origin and post‐secondary school education and being male. Conclusions: Given the small changes in sun protection over time, updated skin cancer campaigns are needed to encourage increased sun‐protective behaviours and skin examinations among rural residents. Implications for public health: Results suggest that updated health promotion campaigns targeted to rural areas are warranted.

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Does Social Marketing Have a Role in Skin Cancer Education and Prevention?

Cited by 2 publications

References 23 publications

Sun-safe behaviours, personal risk, level of concern, and knowledge about cutaneous melanoma in Italy: time for social marketing?

Sun-safe behaviours, personal risk, level of concern, and knowledge about cutaneous melanoma in Italy: time for social marketing?

Self‐reported skin cancer‐related behaviours in rural Victoria: results from repeat cross‐sectional studies in 2001–2003 and 2016–2018

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