“…G. Cooper, 2011;Hanninen, 2007;Hung & Whittington, 2011;Napier et al, 2011;Romijn & Albaladejo, 2002;Yang & Hsiao, 2009) User Domain Understanding Using understandings of customers' business domain or specialised internal knowledge to drive innovation (Gray et al, 2011;Hanninen, 2007;Igira, 2008;Koc, 2007;Martin, 2011;Mich, Berry, Anesi, & M., 2005;Raasch, 2011;Weterings & Boschma, 2009;Yang & Hsiao, 2009) …”