“…Connelly et al ., ; Daub and Ergenzinger, ; Huang and Rust, ; Kilbourne et al ., ; Sheth et al ., ; WEF, ). Empirical contexts differ and the broader role of sustainability has been investigated for different industries, such as banking (Weber et al ., ), energy (Pätäri et al ., ), the food industry (Belz and Schmidt‐Riediger, ) or retailing (Perrini et al ., ; Iles, ).…”