Does the brand affect the quality perception of news articles? – An experimental study on news media brands in Switzerland

Krebs, Isabelle

doi:10.1080/16522354.2017.1282753

Cited by 11 publications

(6 citation statements)

References 35 publications

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“…Finally, it is likely that the influence of the media brands was to some extent disguised by the message content effects, which would correspond to the findings of Krebs (2017). We cannot exclude the possibility that more emotionally relevant or provocative media brands would have had a stronger impact on the reader.…”

Section: Limitationsmentioning

confidence: 87%

“…For media brands, good quality, in particular, is a desired attribute of the identity of a strong brand (Siegert et al, 2011;Krebs, 2017). Further, in the context of media consumption, a significant brand-related overall attitude is media credibility, as emphasized by studies explaining readers' relationships to the media (Flanagin and Metzger, 2007;Kohring and Matthes, 2007).…”

Section: Media Brand Knowledgementioning

confidence: 99%

“…This makes media credibility a construct based on accumulated knowledge of the actions of the media, namely, a construct based on the quality of previous news-reading experiences of that particular media. Hence, the relationship between media brand and customers is mediated by somewhat different factors than those explaining customer relationships with regular brands (Krebs, 2017). In the current study, media brand knowledge is operationalized using two dimensions of brand knowledge applied to the context of the media industry: familiarity with the brand, measuring brand awareness and the credibility of the brand, measuring brand image.…”

Section: Media Brand Knowledgementioning

confidence: 99%

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Brand as a cognitive mediator: investigating the effect of media brands as a structural feature of textual news messages

Laaksonen

Falco

Salminen

et al. 2019

JPBM

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This study investigates how media brand knowledge, defined as a structural feature of the message, influences emotional and attentional responses to, and memory of, news messages. Design/methodology/approach Self-reports, facial electromyography (EMG) and electroencephalography (EEG) were used as indices of emotional valence, arousal and attention in response to 42 news messages, which varied along the valence and involvement dimensions, and were framed with different media brands varying along the familiarity and credibility dimensions. Findings Compared to the no-brand condition, news framed with brands elicited more attention. The memory tests indicated that strong media brands override the effect of involvement in information encoding, whereas details of news presented with Facebook were not well encoded. However, the headlines of news framed with Facebook were well retrieved. In addition, negative and high-involvement news elicited higher arousal ratings and corrugator EMG activity. News framed with familiar and high-credibility brands elicited higher arousal ratings. BRAND AS A COGNITIVE MEDIATOR 2 Practical implications Relevant for both brand managers and audiences, the findings show that building credibility and familiarity both work as brand attributes to differentiate media brands and influence information processing. Originality/value The results highlight the importance of media brands in news reading: as a structural feature, the brand is used as a proxy to process the message content. The study contributes by investigating how the type of source influences the reception and encoding of the mediated information; by investigating the emotional effects of brands; and by confirming previous findings in media psychology literature.

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Section: Limitationsmentioning

confidence: 87%

Section: Media Brand Knowledgementioning

confidence: 99%

Section: Media Brand Knowledgementioning

confidence: 99%

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Brand as a cognitive mediator: investigating the effect of media brands as a structural feature of textual news messages

Laaksonen

Falco

Salminen

et al. 2019

JPBM

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“…La marca, igualmente, actúa como un predictor de la calidad del medio. La calidad percibida a través de la marca condiciona la percepción de calidad de sus contenidos (Krebs, 2017). El posicionamiento de la marca resulta, en consecuencia, clave para determinar la estrategia del medio como, por ejemplo, su política de contenidos.…”

Section: La Marca Como Generadora De Relevanciaunclassified

“…El punto de partida respecto a la relevancia contemplaba dos aspectos: la reputación de la marca y su visibilidad en el entorno digital. Los artículos analizados no estudian estos aspectos como centrales, pero sí evidencian la importancia de la marca para acceder a los medios a través de las búsquedas de marca (Gundlach;Hofmann, 2020), como predictora de comportamiento (Arendt;Northup;Camaj, 2019), en la percepción de calidad (Krebs, 2017) o como claves en la Willingness To Pay (Evens;Van Damme, 2016). De entre los temas expuestos, la percepción de calidad del producto periodístico ligada a la independencia editorial, como garantes de la reputación del medio y, consecuentemente, de su relevancia, constituyen un hueco de investigación.…”

Section: La Marca Como Generadora De Relevanciaunclassified

La sostenibilidad de los medios a través de los conceptos de engagement y relevancia: scoping review

2022

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Los conceptos de relevancia y engagement aportan claves para analizar la situación actual de las empresas periodísticas, en busca de un nuevo modelo de sostenibilidad que complemente los ingresos por publicidad, principalmente, con las suscripciones. Para asegurar sus fuentes de financiación, los medios necesitan recuperar la relevancia que han ido perdiendo, y conseguir el engagement con su público. En este trabajo se presentan los resultados de una scoping review cuyo objetivo es identificar la visión de la academia sobre los conceptos de la relevancia y el engagement aplicados a la sostenibilidad del periodismo. Los resultados evidencian una preocupación creciente por la viabilidad económica de los medios. También reciben una especial atención los procesos de innovación y los intentos de afianzar el modelo de negocio en los usuarios de pago. El análisis del engagement muestra que todavía no hay una definición consensuada por parte de la academia. Además, los resultados evidencian diferencias importantes con la visión de los profesionales. La relevancia, aunque en menor medida, está presente en el debate sobre la sostenibilidad a través de la visibilidad y la confianza que aportan las marcas de los medios.

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Non-journalistic competitors of news media brands on Google and YouTube: From solid competition to a liquid media market

Krebs

Bachmann

Siegert

et al. 2020

Journal of Media Business Studies

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Does the brand affect the quality perception of news articles? – An experimental study on news media brands in Switzerland

Cited by 11 publications

References 35 publications

Brand as a cognitive mediator: investigating the effect of media brands as a structural feature of textual news messages

Brand as a cognitive mediator: investigating the effect of media brands as a structural feature of textual news messages

La sostenibilidad de los medios a través de los conceptos de engagement y relevancia: scoping review

Non-journalistic competitors of news media brands on Google and YouTube: From solid competition to a liquid media market

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