The project Exploring Domestic Tourism in the Nordics aimed to increase the understanding of the value of domestic tourism in the Nordic countries and autonomous areas. Additionally, the project mapped the potential of increasing domestic tourism in the Nordics in the future. Research material includes literature review, statistical review, interviews with tourism sector experts, a survey directed to people working in tourism sector enterprises, destination management organisations and business support organisations and a workshop with participants across the Nordic countries.According to the results, Covid-19 pandemic and related restrictions on international tourism -both outbound and inbound -served as an eye-opener to the signi icance of domestic tourism in the Nordic countries and autonomous areas.Before pandemic, domestic tourists counted for over two thirds of overnights in hotels, holiday resorts, youth hostels and camping sites and tourism consumption in Denmark, Finland, Iceland and Sweden. During the pandemic, the share of domestic tourism was even higher, up to 90 per cent of consumption in some Nordic countries. In Iceland and autonomous areas, the domestic tourism market is considerably smaller, but pandemic and reduction of inbound tourism highlighted how important it is for the industry.Nordic countries. The group was led by research manager Juho-Matti Paavola from Innolink Research Oy. Paavola and research consultant Ilkka Tiensuu formed the core team of this project, and they were responsible for coordination of the project, organisation of the inal report and the writing process.