“…This regime is human rights-based and embeds values such as dignity, autonomy, control and respect for personhood. In the European legal doctrine and jurisprudence as well, it has been long established that the data protection regime is based on human rights (the ECHR and the European Charter of fundamental rights) and propertisation and commodification of personal data is not an option in any of the EU member states, including the post-Brexit UK (Harbinja, 2013;Harbinja, 2017;Pearce, 2018). Consequently, there can be no succession or bequeathing of one's data, as stricto sensu, only property can be passed onto one's next of kin and heirs (Harbinja, 2017).…”