Does the sequence of presentations matter for academic conferences? An application of the peak-end rule in event management

Abstract

Does the sequence of presentations matter for academic conferences? An application of the peak-end rule in event management In psychology, the peak-end rule has been used to describe the effects of emotional factors on lived experiences. However, it has yet to be examined in the contexts of events and conferences. This study investigated the influence of conference presentation order, excitement following peak experience, previous conference experience, and time since one's last visit on conference satisfaction and loyalty. Although no significant differences in satisfaction and loyalty were found with regard to the order of presentations, previous experience and time since last visit were found to have significant effects on attendees' outcomes. End-of-conference peak experiences exhibited the strongest influence on loyalty.

VR in Tourism: A New Call for Virtual Tourism Experience amid and after the COVID-19 Pandemic

“…Finally, it will help prevent self-report biases by observing the real behavior of tourists and collecting sensor and mobile-based psychophysiological responses. Virtual reality scenarios make it possible for investigators to design and test outcomes of different destination situations by placing peak experiences at different time points [79,80], segmenting visitors by sociodemographic and personality characteristics [81], and introducing the effects of different affective stimuli before, during, and after the visit [82]. The further development of virtual destinations might make it possible to test different pricing models, including pay-what-you-want strategies, which currently remain underexplored in tourism research [83].…”

Calves peak-end memory of pain

“…Peak-end was also noted in the assessment of non-painful negative experiences such as annoying sounds 8 , poor air quality 9 and a cognitively demanding task 10 . Peak-end appears to apply in a wide range of context, further reported in positive experiences such as receiving material goods 11 , food enjoyment 12 , 13 , browsing social media 14 , attending conference presentations 15 and playing games 16 .…”

Emotions, feelings, and moods in tourism and hospitality research: Conceptual and methodological differences

“…Over one hundred papers with the words “emotions,” “feelings,” “moods,” or “affect” in the title were found in premium peer-reviewed academic journals in tourism and hospitality during the last 10 years. The role of visitor emotions was explored in different tourism and hospitality settings (Bigne and Andreu, 2004; Godovykh and Hahm, 2020; Godovykh et al, 2019; Hosany and Gilbert, 2010; Kim and Fesenmaier, 2017; Tussyadiah and Fesenmaier, 2009). However, researchers often tend to use the words emotions, feelings, moods, and affect interchangeably, which creates confusion in both conceptual and methodological domains of tourism and hospitality research.…”