Does the theory of planned behavior and perceived enjoyment give a big impact on online purchase intention among Gen-Y in east coast Malaysia?

Kamis, Fatin Farhana; Ramlee, Shah Iskandar Fahmie; Zulkiffli, Wan Farha Wan

doi:10.1063/5.0055763

PROCEEDINGS OF 8TH INTERNATIONAL CONFERENCE ON ADVANCED MATERIALS ENGINEERING &Amp; TECHNOLOGY (ICAMET 2020)

2021

DOI: 10.1063/5.0055763

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Does the theory of planned behavior and perceived enjoyment give a big impact on online purchase intention among Gen-Y in east coast Malaysia?

Fatin Farhana Kamis¹,

Shah Iskandar Fahmie Ramlee²,

Wan Farha Wan Zulkiffli³

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2024

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Cited by 3 publications

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An integrated model to predict students’ online learning behavior in emerging economies: a hybrid SEM–ANN approach

Mathur,

Tewari,

Vishnoi

et al. 2024

JIEB

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Purpose The online learning environment is a function of dynamic market forces constantly restructuring the e-learning landscape’s complete ecosystemcape. This study aims to propose an e-learning framework by integrating the Technology Acceptance Model (TAM) and Theory of Planned Behaviour (TPB) to predict students’ Online Learning Readiness and Behaviour. Design/methodology/approach A structured questionnaire was used to collect data from 406 students through a survey. The data were analysed using two-stage structural equation modelling and artificial neural network (ANN). Findings The study’s results revealed that perceived ubiquity (PUB) positively influences perceived ease of use, usefulness and attitude. Similarly, perceived mobility significantly influences perceived ease of use and attitude. Furthermore, attitude, subjective norms, perceived behavioural control and perceived usefulness significantly influence readiness to learn online, which further influences students’ online learning behaviour. The root-mean-square error (RMSE) values obtained from the ANN analysis indicate the models’ predictive solid accuracy. Originality/value The study contributes to the existing literature by proposing an Online Learning Behaviour Model by integrating the TAM and the TPB frameworks in association with two additional constructs, PUB and Perceived Mobility. Secondly, this study proposes a unique triangulation framework of recommendations for learners, educators and policymakers.

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An integrated model to predict students’ online learning behavior in emerging economies: a hybrid SEM–ANN approach

Mathur,

Tewari,

Vishnoi

et al. 2024

JIEB

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The Challenges of Implementing Good Health and Well‐Being During a Pandemic: A Case Study of the Behavior of Using Telemedicine Services in the Younger Generation

Parahyanti,

Zharifah,

Lazuardi

2024

International Journal of Telemedicine and Applications

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Objectives: Telemedicine has emerged as a crucial tool in addressing public health requirements, particularly during a pandemic. This aligns with the third Sustainable Development Goals (SDGs) objective of ensuring healthy lives and promoting well‐being for all ages. The current generation demonstrates a greater proficiency in modern technology, prompting researchers to investigate their views and behavior trends in telemedicine.Methods: This research is aimed at examining the telemedicine adoption patterns of Generation Y and Generation Z by dividing them into two groups. Study Group 1 is comprised of those who have known modern technology but have yet to gain experience in using telemedicine. Meanwhile, Study Group 2 is comprised of those who had used telemedicine services. Utilizing structural equation model (SEM) analysis, this research investigates the magnitude of influence exerted by various determinants on an individual’s tendency to utilize telemedicine.Results: Findings from both study groups indicate that younger generations have positive attitudes towards telemedicine, significantly influencing their willingness to use telemedicine. Furthermore, the level of readiness for change emerges as a crucial factor in determining the degree of affective commitment to change, continuance commitment to change, and normative commitment to change. In addition, the participants’ affective experience state significantly influences all three dimensions of commitment to change.Conclusion: The results suggest the importance of fostering a positive and pragmatic understanding of telemedicine among young people. This can be achieved by encouraging the use of telemedicine services and fully adopting the shift to telemedicine. Therefore, it is crucial to prioritize the development of a positive view towards telemedicine, provide excellent service experiences, and promote social flexibility to attract a large user base, especially among the younger population.

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From Gaming Elements to Purchase Intentions: The Influence of Perceived Enjoyment and Promotion Focus in Online Travel Bookings

Saidon,

Hisham,

Ahmad Atory

et al. 2024

IMBR

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This study examines the impact of gamification on purchase intentions in Malaysia's online travel booking industry. As traditional platforms like Expedia face declining bookings due to economic challenges and the rise of competitors such as Airbnb, Agoda, and Booking.com, understanding the role of gamification in user engagement becomes crucial. The research employs Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze the effects of extrinsic and intrinsic gaming elements, perceived enjoyment, and promotional focus on purchase intention. A total of 141 respondents participated in the survey and the key findings reveal that extrinsic gaming elements, including points and rewards, have a significantly stronger impact on perceived enjoyment than intrinsic elements like membership levels. This heightened enjoyment, in turn, positively influences purchase intention. Additionally, the study finds that promotional focus moderates the relationship between perceived enjoyment and purchase intention, further enhancing the effect. The Importance-Performance Map Analysis (IPMA) indicates that while intrinsic gaming elements perform below average, they are less critical than other factors. Managers should prioritize improving aspects of high importance, but currently have, low performance to boost purchase intentions effectively. Overall, the research provides actionable insights for enhancing competitiveness in Malaysia's digital travel marketplace, emphasizing the need for targeted gamification strategies to align with evolving consumer preferences. The findings offer a foundation for developing strategies that can help travel platforms maintain relevance and drive engagement in a competitive landscape.

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Does the theory of planned behavior and perceived enjoyment give a big impact on online purchase intention among Gen-Y in east coast Malaysia?

Cited by 3 publications

References 14 publications

An integrated model to predict students’ online learning behavior in emerging economies: a hybrid SEM–ANN approach

An integrated model to predict students’ online learning behavior in emerging economies: a hybrid SEM–ANN approach

The Challenges of Implementing Good Health and Well‐Being During a Pandemic: A Case Study of the Behavior of Using Telemedicine Services in the Younger Generation

From Gaming Elements to Purchase Intentions: The Influence of Perceived Enjoyment and Promotion Focus in Online Travel Bookings

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