“…Especially the favorite‐longshot bias, namely that bets on clear favorites are more profitable than bets on underdogs, has attracted much attention (Angelini & De Angelis, 2019; Cain et al, 2000, 2003; Deschamps & Gergand, 2007; Oikonomidis et al, 2015; Reade et al, 2020). However, there is also evidence of markets without any, with only a weak, or even with a reversed longshot pattern (Angelini et al, 2022; Angelini & De Angelis, 2019; Elaad et al, 2020; Forrest & Simmons, 2008; Franck et al, 2011; Goddard & Asimakopoulos, 2004; Kuypers, 2000; Oikonomidis et al, 2015). Potential reasons for the longshot bias can be risk‐hedging pricing strategies of betting providers against insider trading (Cain et al, 2003; Shin, 1991, 1992, 1993), bettors' overconfidence or image effects (Direr, 2011; Golec & Tamarkin, 1995; Sauer, 1998; Vaughan Williams, 1999) and odd salience.…”