“…A relatively recent yet growing body of literature is focusing on the psychological, physiological, and behavioral effects of perceiving colors and colored environments. The visual properties of colors seem to hold specific meanings that are centrally processed and thought to influence affects, perceptions, cognitions, as well as intellectual and motor performances (e.g., Elliot et al, 2007; Briki et al, 2015; Briki and Hue, 2016; Krenn, 2018; Lee et al, 2018; Zhang et al, 2018). Early studies on color psychology started on animal species and emphasized the association between physical red coloration and male dominance (e.g., Milinski and Bakker, 1990; Pryke et al, 2002).…”