Does web page loading speed matter? An analysis in the Brazilian Public Service Portals

Lanza, Beatriz Barreto Brasileiro; Oliveira, Maria Aparecida de; Juk, Yohanna; Ávila, Thiago José Tavares; Valotto, Daniel

doi:10.1145/3543434.3543586

DG.O 2022: The 23rd Annual International Conference on Digital Government Research 2022

DOI: 10.1145/3543434.3543586

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Does web page loading speed matter? An analysis in the Brazilian Public Service Portals

Beatriz Barreto Brasileiro Lanza¹,

Maria Aparecida de Oliveira²,

Yohanna Juk

et al.

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2024

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The impact of website performance on business sales

Ikášová,

Klepek

2024

Financial Internet Quarterly

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In this study, we aimed to investigate the financial implications of website performance on restaurant visitor traffic. It is crucial to address the current challenges faced by the restaurant industry, such as decreasing diner numbers due to rising prices, which can have a negative impact on the financial results of companies. Recognizing the significance of maximizing profitability, especially for small businesses operating in a highly competitive industry, we sought to explore the potential of website performance as a driver of increased visitor traffic and daily menu sales. We conducted a two-month field experiment in which we measured morning website visits and daily lunch menu sales for a restaurant with a slower website and one with a quicker website. However, we did not find any statistically significant increase in visits to the restaurant as a result of improving the website’s speed. We conclude that there may be other ways to improve daily menu sales beyond website speed. The restaurant industry is highly competitive, and small businesses in particular need to carefully consider how to allocate their resources in order to maximize profitability. The results of our study suggest that investing in website redesign as a means of increasing visitor traffic may not be the most effective tactic for small restaurants. Our research highlights the importance of conducting experiments and gathering data to inform decision making, as it can help small businesses in the restaurant industry to make more informed choices about how to allocate their resources. By understanding the factors that do and do not impact sales, small restaurants can make more informed decisions and achieve their business goals.

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The impact of website performance on business sales

Ikášová,

Klepek

2024

Financial Internet Quarterly

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Does web page loading speed matter? An analysis in the Brazilian Public Service Portals

Cited by 1 publication

References 9 publications

The impact of website performance on business sales

The impact of website performance on business sales

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