“…In anthropology and cultural studies, auto-ethnography (often also written in the hyphen-less form, autoethnography) seems to be enjoying something of a renaissance. With the publication of new methodological volumes and guides such as Muncey (2010), Denzin (2013), Adams, Jones, and Ellis (2014), Bochner and Ellis (2016), Hughes and Pennington (2016) and Pensoneau-Conway, Adams, and Bolen (2017), the approach of auto-ethnography has never been more vibrant or well informed. The netnographic offshoot, auto-netnography, began as a more introspective extension of netnography in the work of Kozinets and Kedzior (2009) as the participative elements of the original method were adapted to studying the more internal, micro-psychological adjustments for experiencing virtual worlds.…”