“…An extensive literature has developed concerning how organisations in media and communications industries have struggled to adapt to advancing technology and, in particular, their responses to digitisation and the internet have provided a focus in many earlier studies (Chan-Olmsted & Chang, 2003;Dennis, Warley, & Sheridan, 2006;Gershon, 2009;Küng, 2008;Küng, Picard & Towse, 2008;Meikle & Young, 2008;Raviola & Gade, 2009). Some earlier studies have focused on multi-platform strategies although typically the context for such analyses is a single sector, for example some looking purely at the experience of newspaper publishers (Goyanes & Dürrenberg, 2014) and others at magazines (Champion, 2014).…”