Domestic midscale chain hotel brands' effectiveness in research and development: An exploratory study
Michael S. Lin,
Wanyu Lin,
Qu Xiao
Abstract:While many midscale chain hotel brands in China's domestic market have developed rapidly since 2010, it is still unclear how a new midscale chain hotel brand can be most effectively researched and developed. Drawing from resource‐advantage theory, this study aimed to understand the effectiveness of six key attributes of new domestic midscale chain hotel brands and map them onto a research and development (R&D) competitive position matrix. The results show that the actual R&D process lasts beyond the op… Show more
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