Domestication and Commodification of'the Other' on Egyptian Children's TV

Galal, Ehab

doi:10.5040/9781350985674.ch-008

Cited by 1 publication

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“…To underscore the nationalistic message, the video clip of the theme song showed national symbols such as the Egyptian flag and emblematic scenes and buildings such as the Nile, the National Museum in Cairo, the pyramids, Egyptian soldiers and fighting jets. Also, by 'Egyptianizing' the Nubian protagonist together with his friends and portraying them as an avowed enemy of crooks, swindlers and antiquity looters, but a good friend of the local police and local authorities, the series mediated a message of national unity and loyalty to the state apparatus (Gelal, 2017).…”

Section: Animation Production and Politics In Egyptmentioning

confidence: 99%

“…Despite the tension of American-style visuals with overt patriotic messages in the storylines and characters, Bakkar became a symbol of Egyptian identity, indicated also by the title song performed by the famous Egyptian singer Mohammed Muneer: ‘Ever since he [Bakkar] was young, he knew in his heart and soul that he is Egyptian; that the Nile runs in him; that his country’i history courses through his blood.’ To underscore the nationalistic message, the video clip of the theme song showed national symbols such as the Egyptian flag and emblematic scenes and buildings such as the Nile, the National Museum in Cairo, the pyramids, Egyptian soldiers and fighting jets. Also, by ‘Egyptianizing’ the Nubian protagonist together with his friends and portraying them as an avowed enemy of crooks, swindlers and antiquity looters, but a good friend of the local police and local authorities, the series mediated a message of national unity and loyalty to the state apparatus (Gelal, 2017).…”

Section: Animation Production and Politics In Egyptmentioning

confidence: 99%

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Mediating a Disney-style Islam: The Emergence of Egyptian Islamic Animated Cartoons

Sayfo

2018

Animation

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As early as the 1930s, Egypt was the first Arab country to establish an animation production. While the majority of productions in the eight-decade history of the industry have been aimed at a national audience and conveyed through locally relevant messages, a growing number of films and series on Islamic topics targeting a transnational Muslim audience have emerged since the 1990s. This article examines the growth and characteristics of Egyptian Islamic animated cartoons and the Islamization of animation. It explores how the Egyptian state's politics in the 1990s and its tightening affiliations with al-Azhar, the country's highest religious authority, paved the way for such a production. Through a close study of the case of Qisas al-Qur'an (Stories from the Qur'an), the country's most significant production to date in terms of budget, quality and distribution, this article provides an introduction to the characteristics of Egyptian Islamic animation.

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Section: Animation Production and Politics In Egyptmentioning

confidence: 99%

Section: Animation Production and Politics In Egyptmentioning

confidence: 99%