2024
DOI: 10.1016/j.jretconser.2024.103746
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Domino effect of parasocial interaction: Of vicarious expression, electronic word-of-mouth, and bandwagon effect in online shopping

Zeeshan Majeed Nadroo,
Weng Marc Lim,
Mohd Asif Naqshbandi
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Cited by 10 publications
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