Don't change my towels please: Factors influencing participation in towel reuse programs

Dimara, Efthalia; Manganari, Emmanouela E.; Skuras, Dimitris

doi:10.1016/j.tourman.2016.09.003

Cited by 73 publications

(73 citation statements)

References 49 publications

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“…Hotels can greatly reduce water wastage and save energy if guests engage in towel reuse practices while simultaneously decreasing the consumption of chemical detergents and labour costs (Bohner & Schlüter, 2014;Dimara, Manganari, & Skuras, 2017;Goldstein, 2009). Recently, guests have shown increasing tendencies and positive attitudes toward practising eco-friendly activities such as towel reuse while staying at hotels, although their inclination and attitude do not always result in such behaviour (Goldstein et al, 2008;Han, 2015;Han et al, 2010).…”

Section: Guest Towel Reuse and Water Conservation At Hotelsmentioning

confidence: 99%

Promoting towel reuse behaviour in guests: A water conservation management and environmental policy in the hotel industry

2018

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This research was designed to identify and uncover the role of critical factors that elicit towel reuse behaviour in hotel guests. An empirical approach with a survey methodology was employed. The findings suggest that practising towel reuse activities depends on an internally derived sense of obligation to take eco‐friendly action, attitude, overall image, and environmental awareness. The salient role of moral obligation in building the towel reuse intention was also uncovered. Moreover, towel reuse behaviour in everyday life had a significant moderating role in the proposed theoretical framework. Overall, towel reuse intentions in guests were sufficiently accounted for by research variables. This study adds to the extant literature in hospitality and environmental behaviour by offering meaningful insights into how normative, volitional, habitual, and cognitive processes relate to eco‐friendly decisions while guests are staying at a hotel.

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Section: Guest Towel Reuse and Water Conservation At Hotelsmentioning

confidence: 99%

Promoting towel reuse behaviour in guests: A water conservation management and environmental policy in the hotel industry

2018

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“…Environmentally-conscious and properly informed tourists are more willing to pay extra for renewable energy than others. Dimara (2017) carried a survey of 1304 Greek and foreign hotel customers in Greece and revealed that 72% of hotel customers are willing to adopt a towel reuse program and 44.1% are ready to pay extra 2.15 Euros per day (on average) to support that policy. The customers that stay at high-priced hotels or for a longer period of time are more willing than an average customer to pay extra for towel reuse programs.…”

Section: Financial Aspects Of Choosing Accommodation In Green Hotelsmentioning

confidence: 99%

“…While discussing marketing strategies one should pay special attention to the group of younger customers (Dimara et al, 2017), especially the Millennials, which is a large and influential generation born in the 1980s and 1990s . They should be treated as one of target consumer groups in marketing campaigns as they are more concerned about the environmental issues than the earlier generations (Muralidharan et al, 2016;Kim et al, 2016) while they have substantial purchasing power and influence the purchase decision of their families and, using the social media, also the decisions of their friends (Parment, 2016).…”

Section: Financial Aspects Of Choosing Accommodation In Green Hotelsmentioning

confidence: 99%

Green Hotels – Exception or Norm?

Cembruch-Nowakowski

2019

Prace KGP PTG

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The paper aims at presenting the broad literature report on green hotels. Development of the “green hotels” concept and its implementation are relatively new initiatives in hospitality sector. They can be seen as the elements of the growing general global environmental awareness. Hospitality industry is one of the most rapidly expanding sector worldwide. It is strongly associated with tourism. However, with the growing palette of services offered currently by the hotels they tend to play various socio-economical roles. In many locations hotels function as a driving force for socio-economic development, serving as employers for the local population, but also providing the forum for meetings, conferences, private/family events and ceremonies. Unfortunately, hospitality is also recognised as an industry characterised by the consumption of significant amount of resources. In particular, this concerns energy and water consumption but also waste generation. Based on literature reports the paper presents impact of dynamically growing hotel industry on the environment. The evolution in customers’ preferences towards green hotels is discussed in terms of their growing environmental awareness and the level of their satisfaction. The willingness of customers to financially support green hotel practices is discussed. The theoretical background of marketing strategies is discussed. The role of communication between various players involved in hotel operations is underlined.

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“…The questionnaires were administered in tourism hot spots including Athens׳s Acropolis, ancient Olympia and the port of Patras during the summer months of 2014 using a direct face to face survey [1]. Appendix A provides a sample questionnaire in English administered to foreign tourists.…”

Section: Datamentioning

confidence: 99%

“…This data article provides a data description on all subsamples related to the research article entitled “Don’t change my towels please: Factors influencing participation in towel reuse programs” (E. Dimara, E. Manganari, D. Skuras, 2017) [1]. The dataset was compiled from a field questionnaire survey of 1304 tourists in Greece that captured key demographic, behavioral and psychographic characteristics.…”

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confidence: 99%

Survey data on factors influencing participation in towel reuse programs

2017

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This data article provides a data description on all subsamples related to the research article entitled “Don’t change my towels please: Factors influencing participation in towel reuse programs” (E. Dimara, E. Manganari, D. Skuras, 2017) [1]. The dataset was compiled from a field questionnaire survey of 1304 tourists in Greece that captured key demographic, behavioral and psychographic characteristics. The dataset is split into distinct sub-samples that differ depending on whether tourists chose to respond to certain parts of the questionnaire or not. We provide descriptive statistics for the entire sample and all sub-samples as well the questionnaire׳s version in English and the econometric procedures to analyze this complex dataset. This dataset will allow researchers to include the study׳s results in future elaborated meta-analyses and/or gain a better insight to the study׳s major conclusions.

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Don't change my towels please: Factors influencing participation in towel reuse programs

Cited by 73 publications

References 49 publications

Promoting towel reuse behaviour in guests: A water conservation management and environmental policy in the hotel industry

Promoting towel reuse behaviour in guests: A water conservation management and environmental policy in the hotel industry

Green Hotels – Exception or Norm?

Survey data on factors influencing participation in towel reuse programs

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