Donation to disaster relief campaigns: Underlying social cognitive factors exposed

Oosterhof, Liesbeth; Heuvelman, A.; Peters, Oscar

doi:10.1016/j.evalprogplan.2008.10.006

Cited by 69 publications

(87 citation statements)

References 38 publications

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“…Aid agencies can estimate this information based on their past experiences as well as market research. Research by Oosterhof et al (2009) indicates that donors' past behavior has a strong effect on their future intention to donate. Aid agencies are increasingly using advanced analysis to estimate donation supply functions (Birkholz 2008).…”

Section: Aid Agency's Behaviormentioning

confidence: 98%

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Impacts of earmarked private donations for disaster fundraising

Toyasaki

Wakolbinger

2011

Ann Oper Res

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Faced with large humanitarian emergencies like the earthquakes in Haiti and Japan, aid agencies have to decide how to collect money for their relief work. They can either decide to establish a special fund for the emergency and allow for earmarked donations or they can only allow for unearmarked donations. In this paper, we analyze impacts of this decision on donors, aid agencies, and policy makers. To this end, we compare two prevalent fundraising modes using optimization models: fundraising with the option of earmarking donations and fundraising without an earmarking option. In the earmarked case, we consider a new fundraising challenge, excessive funds raised for certain disaster relief projects. We find that desirable fundraising modes for donors, aid agencies, and policy makers differ depending on levels of several parameters, including an aid agency's utility of a dollar raised, the fundraising cost factor, and donors' unit utility of donations. Allowing for earmarking leads to a lower overall fundraising cost percentage. For emergencies with strong media attention and donor interest, allowing for earmarking of donations is likely to reduce fundraising activities of organizations with low fundraising costs, while it is likely to encourage fundraising activities among organizations with high fundraising costs.

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Section: Aid Agency's Behaviormentioning

confidence: 98%

“…Barman (2008) analyzes the factors that drive earmarking of donations. While these papers describe fundraising in general, Bennett and Kottasz (2000) and Oosterhof et al (2009) determine factors that influence effectiveness of fundraising activities and size of donations for relief campaigns.…”

Section: Literature Overviewmentioning

confidence: 98%

Impacts of earmarked private donations for disaster fundraising

Toyasaki

Wakolbinger

2011

Ann Oper Res

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“…In acknowledgement of the relevance of moral norm to the charitable giving context (Cheung & Chan, 2000;Oosterhof, Heuvelman, & Peters, 2009;Radley & Kennedy, 1995), Smith and McSweeney (2007) adopted an extended TPB model incorporating moral norm to predict intentions to donate money in a sample of 227 general community members aged 17 to 82 years. After controlling for the effects of demographic characteristics, standard TPB variables, and past behavior, moral norm emerged as a significant predictor of people's intentions to donate money.…”

Section: The Extended Theory Of Planned Behavior Modelmentioning

confidence: 99%

Predictors of Young People's Charitable Intentions to Donate Money: An Extended Theory of Planned Behavior Perspective

Knowles

Hyde

White

2012

J Applied Social Pyschol

132

163

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An extended theory of planned behavior (TPB) was used to predict young people's intentions to donate money to charities in the future. Students (N = 210; 18–24 years) completed a questionnaire assessing their attitude, subjective norm, perceived behavioral control (PBC), moral obligation, past behavior, and intentions toward donating money. Regression analyses revealed that the extended TPB explained 61% of the variance in intentions to donate money. Attitude, PBC, moral norm, and past behavior predicted intentions, representing future targets for charitable‐giving interventions.

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“…In the campaign of corporate disaster donation, companies need to choose the sizes of donation to compete with other companies and meet the public's expectancy other than provide the assistance based on their profi tability (Oosterhof et al 2008 ). In the campaign of corporate disaster donation, companies need to choose the sizes of donation to compete with other companies and meet the public's expectancy other than provide the assistance based on their profi tability (Oosterhof et al 2008 ).…”

Section: Discussionmentioning

confidence: 99%

Diversity of Managerial Perspectives from Inside China

Foo¹

2016

Managing the Asian Century

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Managing the Asian Century provides a platform for scholastic discussions and stresses the need for a holistic framework to understand Asia as an emerging economic global powerhouse. Books published in this series cover Asia-centric topics in economics, production, marketing, fi nance, entrepreneurship, education, culture, technology, as well as other areas of importance to Asian economics. The series publishes edited volumes based on papers submitted to international and regional conferences that focus on specifi c Asia-Pacifi c themes, such as investment in education, women's rights, entrepreneurship, climate change, wage inequality, challenges in governance, and corruption. Books in this series are of keen interest to researchers and policy planners around the world and will be used by universities for graduate and doctoral level studies.More information about this series at

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Donation to disaster relief campaigns: Underlying social cognitive factors exposed

Cited by 69 publications

References 38 publications

Impacts of earmarked private donations for disaster fundraising

Impacts of earmarked private donations for disaster fundraising

Predictors of Young People's Charitable Intentions to Donate Money: An Extended Theory of Planned Behavior Perspective

Diversity of Managerial Perspectives from Inside China

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