This article argues that some leaders within the US antiabortion movement are pursuing a frame extension in order to attract new adherents to their cause. While the dominant rhetoric of the movement today focuses on the fetus and the immorality of abortion, pro-woman rhetoric has reemerged that leverages both the language of women's rights as well as science in order to propose that abortion is bad for women. The frame extension is evident outside even the social movement organizations, and if the pro-woman rhetoric resonates with traditional opponents of the antiabortion movement, it could allow the movement to construct a majority for further restrictions on abortion access and rights.