Doubting Vision: Film and the Revelationist Tradition

Sweeney, Kevin W.

doi:10.3167/proj.2011.050109

Cited by 3 publications

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“…To explain why viewing videos in slow motion (vs. at regular speed) may increase immersion, we begin with the idea that slow motion unveils fine-grained detail in movements that cannot normally be seen in real life (Eagleman 2009;Turvey 2008). For example, in an ad for Moët & Chandon, 3 an ice cube splashes into a glass of champagne.…”

Section: Slow Motion An Immersive Experiencementioning

confidence: 99%

When and How Slow Motion Makes Products More Luxurious

Jung¹,

DuBois²

2023

Journal of Marketing Research

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This research examines when and how the speed of video ads influences consumers’ perceptions of luxuriousness and their subsequent behaviors toward products or brands featured in the ads. Across 12 experiments (total N = 27,227, five preregistered), we demonstrate that when a video ad depicts a product in slow motion (vs. regular speed), consumers perceive the featured product or brand as more luxurious. The effect emerges across various product categories (chocolate, shampoo, mineral water, wine) and in different countries (United States, United Kingdom, France). Tests of mediation and moderation suggest that the effect occurs because viewing a slow-motion ad increases feelings of immersion, which in turn lead consumers to expect greater hedonic value from the featured product and thus view it as more luxurious. Consistent with this account, the effect weakens when video blurriness or buffering impairs the immersive viewing experience afforded by slow motion, and the effect attenuates among consumers very weakly or very strongly predisposed to experience immersion. Finally, by enhancing perceptions of luxuriousness, slow motion subsequently boosts consumers’ desire for the featured product or brand (as manifested by higher willingness-to-pay, purchase intentions, and ad click rates), particularly when the goal to consume luxury is salient (vs. not).

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Section: Slow Motion An Immersive Experiencementioning

confidence: 99%

When and How Slow Motion Makes Products More Luxurious

Jung¹,

DuBois²

2023

Journal of Marketing Research

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“…Critical theorists such as Jeremiah Morelock (2021) or Doug Kellner (2010) focus on Kracauer's critique of film as ideology or collective dream, articulated in the Weimar essays and in From Caligari to Hitler (Kracauer 1947(Kracauer /2019; as the Selected Writings editors observe, the latter book "is the sun around which the works in this anthology orbit", 15). On the other hand, film theorists at large tend to judge Kracauer primarily based on his late opus Theory of Film (Kracauer 1960), and somewhat reductively classify him as a pioneer of "cinematic realism" (for a more sophisticated reading, see Turvey 2008). Selected Writings offers yet another vision of Kracauer: As a unique theorist who innovatively combined social science with philosophy and aesthetic analysis, in ways that complement and enrich Frankfurt School theory far beyond what prior critical reception has uncovered.…”

Section: Introductionmentioning

confidence: 99%

Toward a Reevaluation of Siegfried Kracauer and the Frankfurt School

Sullivan¹

2023

tripleC

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This essay reviews the anthology Siegfried Kracauer: Selected Writings on Media, Propaganda, and Political Communication (2022), edited and with translations by Jaeho Kang, Graeme Gilloch, and John Abromeit. The editors describe the volume as "a selection of Kracauer’s diverse materials on propaganda and political communication – texts hitherto unavailable in English or strewn among different […] journals, periodicals, and magazines" (2). Beyond this, Selected Writings presents readers and scholars with an opportunity to re-evaluate the legacy of Siegfried Kracauer, particularly in connection with the strands of mutual influence and parallel thought between his work and the development of early Frankfurt School critical theory. The volume contains remarkable and largely unpublished work on totalitarian propaganda in film; the manipulative devices of the U.S. advertising industry of the 1940s and 50s; and philosophy of science in the area of sociologically informed empirical research.

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“…O espelho, peça óptica externa a ele próprio, lhe fornece um novo conhecimento que seus órgãos naturais não poderiam fornecer.Tal atitude em relação à visão humana não é novidade no contexto de publicação da obra de Maupassant; como já vimos ao longo deste estudo, a invenção do daguerreótipo, da fotografia, do estereoscópio e do cinematógrafo -este último após a morte do autor francêsevidenciou as limitações do olho. Se Vertov, no século XX, demonstra uma preferência pela máquina do cinematógrafo em detrimento da visão, e se diversos outros teóricos do cinema compartilhavam de seu ceticismo em relação a essa visão(TURVEY, 2008), tal movimento está inscrito em uma conjuntura maior e mais antiga, conforme explicitado pelos ensaios de Benjamin e Sontag a respeito da fotografia e pelos escritos de Crary a respeito dos outros pequenos dispositivos visuais do Oitocentos. O caráter supostamente revelador dessas máquinas teve, como consequência, a suspeita em relação à visão pura, não mediada por instrumentos, de forma que estes aparentavam ver mais e melhor: "A mágica mecânica da representação do visível é realizada e articulada a partir de uma dúvida quanto à fidelidade da visão humana e, mais amplamente, quanto à verdade das impressões sensoriais"(COMOLLI, 1980, p. 124, tradução nossa 217 ).…”

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Febre do olhar: literatura e dispositivos ópticos no período oitocentista

Barra

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Ao meu orientador, Marcelo Pen Parreira, pelo entusiasmo e pela seriedade com os quais tratou a presente pesquisa desde o início.À banca, pela disponibilidade, pela leitura atenciosa e pelo interesse em participar das discussões propostas nas páginas que se seguem.Ao Constantin de Tugny, pela presença, pelo apoio e por todas as conversas ao longo de uma experiência de pós-graduação inteiramente remota.À minha mãe e ao meu pai, sempre, por instigarem em mim o amor pela leitura, pela escrita e pelo cinema.Ao meu irmão, por me ensinar tanto todos os dias. RESUMOBARRA, Paula L. Febre do olhar: literatura e dispositivos ópticos no período oitocentista. Dissertação (Mestrado) -

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Doubting Vision: Film and the Revelationist Tradition

Cited by 3 publications

References 0 publications

When and How Slow Motion Makes Products More Luxurious

When and How Slow Motion Makes Products More Luxurious

Toward a Reevaluation of Siegfried Kracauer and the Frankfurt School

Febre do olhar: literatura e dispositivos ópticos no período oitocentista

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