“…Benoit (2014) proposed five strategies for image repair, as follows: denial, evade responsibility, reduce offensiveness, corrective action, and mortification. Past studies looked into the image repair strategies enacted by politicians (Anagondahalli, 2013;Benoit, 2006;Benoit & Brinson, 1999;Fisher Liu, 2007;LenRios & Benoit, 2004), corporations (Benoit, 1995;Blaney, Benoit, & Brazeal, 2002;Brinson & Benoit, 1996;Harlow, Brantley, & Martin Harlow, 2011;King, 2006) and celebrities (Benoit, 1997a;Benoit, 1999;Brazeal, 2008;Glantz, 2010;Walsh & McAllister-Spooner, 2011). They ascertained that the main communicative acts are the same for both corporations and individuals (Benoit, 1997b) and differences reside in the fact that celebrities and companies have more resources they can invest in image repair attempts (Benoit, 1997b) as opposed to regular individuals.…”