1 The ability of several phorbol ester protein kinase C (PKC) activators (phorbol 12, 13-dibutyrate, PDB; phorbol 12, 13-diacetate, PDA; and 12-deoxyphorbol 13-acetate, dPA) to downregulate PKC was studied by assessing their e ects on electrical stimulation-induced (S-I) noradrenaline release from rat brain cortical slices and phosphorylation of the PKC neural substrate B-50 in rat cortical synaptosomal membranes. 2 In cortical slices which were incubated for 20 h with vehicle, acute application of PDB, PDA and dPA (0.1 ± 3.0 mM) enhanced the S-I noradrenaline release in a concentration-dependent manner to between 200 ± 250% of control in each case. In slices incubated with PDB (1 mM for 20 h), subsequent acute application of PDB (0.1 ± 3.0 mM) failed to enhance S-I release, indicating PKC down-regulation. However, in tissues incubated with PDA or dPA (3 mM) for 20 h, there was no reduction in the facilitatory e ect of their respective phorbol esters or PDB (0.1 ± 3.0 mM) when acutely applied, indicating that PKC was not down-regulated. This was con®rmed using Western blot analysis which showed that PDB (1 mM for 20 h) but not PDA (3 mM for 20 h) caused a signi®cant reduction in PKCa. 3 Incubation with PDB for 20 h, followed by acute application of PDB (3 mM) failed to increase phosphorylation of B-50 in synaptosomal membranes, indicating down-regulation. In contrast, tissues incubated with PDA or dPA for 20 h, acute application of their respective phorbol ester (10 mM) or PDB (3 mM) induced a signi®cant increase in B-50 phosphorylation. 4 Acutely all three phorbol esters elevate noradrenaline release to about the same extent, yet PDA and dPA have lower a nities for PKC compared to PDB, suggesting unique neural e ects for these agents. This inability to cause functional down-regulation of PKC extends their unusual neural properties. Their neural potency and lack of down-regulation may be related to their decreased lipophilicity compared to other phorbol esters. 5 We suggest that PKC down-regulation appears to be related to binding a nity, where agents with high a nity, irreversibly insert PKC into arti®cial membrane lipid and generate Ca 2+ -independent kinase activity which degrades and deplete PKC. We suggest that this mechanism may also underlie the ability of PDB to down-regulate PKC in nerve terminals, in contrast to PDA and dPA.