In order for an electromagnetic transducer to operate well as either a mechanical shunt damper or as a vibration energy harvester, it must have good electromechanical coupling. A simple two-port analysis is used to derive a non-dimensional measure of electromechanical coupling, which must be large compared with unity for efficient operation in both of these applications. The two-port parameters for an inertial electromagnetic transducer are derived, from which this non-dimensional coupling parameter can be evaluated. The largest value that this parameter takes is approximately equal to the square of the magnetic flux density times the length of wire in the field, divided by the mechanical damping times the electrical resistance. This parameter is found to be only of order of one for laboratory devices that weigh about 1 kg, and so such devices are generally not efficient, within the definition used here, in either of these applications. The non-dimensional coupling parameter is found to scale in approximate proportion to the device's characteristic length, however, and so although miniaturised devices are less efficient, much greater efficiency can be obtained with large devices, such as those used to control civil engineering structures.