Industrial Internet of Things (IIoT) is the other name of industrial Internet. It integrates a variety of existing industrial automation technologies with computing, machine learning, and communication technologies. Vehicular ad hoc network, an application of IIoT, is a self-organized network of vehicles which tends to provide improved road safety, diminished traffic congestion, and ultimate comfort to the travellers. In VANETs, vehicles exchange data with each other directly or through roadside units (RSUs). Data dissemination in VANETs experiences numerous challenging issues including broadcast storm, network partitions, intermittent connectivity between vehicles, and limited bandwidth. In literature, various data dissemination schemes are proposed. However, most of these schemes are designed for either urban or highway VANET scenarios and evaluated under sparse or dense traffic conditions. Moreover, these schemes do not effectively overcome the aforementioned issues simultaneously. In this paper, we present a new data dissemination protocol for VANETs, which disseminates the emergency messages in different scenarios under varying traffic conditions. During dense traffic conditions, DDP4V employs the segmentation of transmission region of a vehicle in order to select the most appropriate next forwarding vehicle (NFV). Accordingly, it divides the transmission region of a vehicle in three distinct segments and selects vehicle(s) inside the highest priority segment to forward the message to all neighbour vehicles, whereas it also uses implicit acknowledgements for guaranteed message delivery during sparse traffic Conditions. Simulation results show that DDP4V protocol outperforms the other existing related protocols in terms of coverage, network overhead, collision, and end-to-end delay.