We investigate here the fast electron scattering upon endohedral atoms that present a fullerene C N staffed by an atom A, A@C N . We calculate the inelastic scattering cross-section expressing it via generalized oscillator strengths (GOS) density. We take into account two major effects of C N upon ionization of the atom A. Namely, the scattering of the electron by the static potential of the fullerenes shell and modification of the interaction between the fast incoming and atomic electrons due to polarization of the fullerenes shell by the incoming electron beam.To obtain the main features of the effect, we substitute the complex fullerenes shell C N by a static zero thickness potential, express its deformation under incoming electron action via C N polarizabilities. We perform all consideration in the frame of the so-called random phase approximation with exchange (RPAE) that gave reliable results for GOSes of isolated atoms, and expressions for absolute and differential in angle cross-sections. We limit ourselves with dipole and biggest non-dipole contributions to the differential in angle cross-section.We compare fast electron scattering with photoionization as a source of information on the target electronic structure and emphasize some advantages of fast electron scattering. As concrete objects of calculations, we choose noble gas endohedrals Ar@C 60 and Xe@C 60 . The results are presented for two transferred momentum q values: q=0.1 and 1.0. Even for small q=0.1, in the so-called optical limit, the deviation from photoionization case is prominent and instructive.As an interesting and very specific object, we study onion-type endohedrals A@C N1 @C N2 , in which the all construction A@C N1 is stuffed inside C N2 with N 2 >> N 1 .