Drawing on LGB Identity to Encourage Participation and Disclosure of Sexual Orientation in Surveys

Abstract

This paper reports an experiment that tested how three survey cover designs-images of traditional families and individuals displaying themselves in typical gender ways; images of lesbian, gay, and bisexual (LGB) and heterosexual individuals and families; and no cover images-affected LGB people's participation and disclosure of LGB identity and non-LGB people's participation. Analyses showed the LGB-inclusive cover led to significantly more LGB respondents than the other designs, without significantly affecting the demographic, political, and religious makeup of the completed sample. We discuss what these findings mean for addressing two challenges: getting LGB people to respond to surveys and to disclose their LGB identity.

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“…The increasing dimension of LGBT+ population looks undeniable, whether leaped by a real growth of this group or derived from a more confident report of their sexual identity, due to more tolerant attitudes toward LGBT+ communities (Johnson et al, 2001;Sharp, 2002), as showed by a clear evolution of Americans' views during the past 40 years (figure 1). On the other hand, despite the obstacles in accurately measure LGBT+ dimension, as confidential issues regarding surveys (Gates, 2017;Poux, 1998), methodology chosen and wording or questioning of the sexual orientation (Stange et al, 2019), and regardless the different statistics available, a continuous growth is generally accepted. This segment is generally assumed to account for 5-10% of the total population and it is estimated to increasing in most of the countries, with a 2.9 percent growth worldwide, between 2016 and 2018 (tables 1 and 2).…”