Dress fit and body image: A thematic analysis of women's accounts during and after trying on dresses

Grogan, Sarah; Gill, Simeon; Brownbridge, Kathryn; Kilgariff, Sarah; Whalley, Amanda

doi:10.1016/j.bodyim.2013.03.003

Cited by 57 publications

(76 citation statements)

References 15 publications

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“…However, earlier research [38], [39] suggests that few consumers understand the dynamics of sizing and fit responsible for creating the modern apparel sizing systems. Besides this, Ashdown and O'Connell found [37] that the user's subjective measure did not correspond with garment fit evaluation by experienced professionals.…”

Section: Discussionmentioning

confidence: 99%

Online Virtual Fit is not yet Fit for Purpose: An Analysis of Fashion e-Commerce Interfaces

Januszkiewicz¹,

Parker²,

Hayes³

et al. 2017

Proceedings of 3DBODY.TECH 2017 - 8th International Conference and Exhibition On 3D Body Scanning and Processing Technologies,

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To unify the methodology of Virtual Fit platforms and allowing cross platform integration of 3D Body Scanning, the current Virtual Fit platforms need to be assessed in terms of their size recommendation approach and user interaction. Digital data, interactivity, and internet technology are changing the ways we interact in online shopping, with the Virtual Fit platforms having great potential to increase retail engagement and market share. This will support online purchasing activities while minimising the perceived risk in garment returns due to the poor sizing fit information.Current research has focused on the analysis of computer modelling techniques, avatars, cloth, fabric draping simulations, and customer behaviour / aesthetic impact in the online domain. From a technical perspective, these investigations offer an interesting insight, although do not address issues of implementation or customer attitude. Therefore, to judge the current and potential impact of such technologies, it is important to understand 1) how they are being enacted online, 2) the Interaction Design elements of the user journey, 3) the application (or lack thereof) of mathematical models, and 4) how such interfaces are embedded within websites. Once these four key questions have been answered a greater understanding of how 3D Body Scanning and Technologies integrated into eCommerce and Virtual Fit platforms in the consumer market may be reached.Through analysis of nine leading Virtual Fit platforms, the persona of a single female dress form was used to work through the customer journey. Through this, screen shot data captured along each stage in relation to the four research questions listed above. Following this, the study utilised content analysis structure with NVivo as a qualitative thematic analysis tool.This study found that despite a large number of platforms using virtual fit technology, only a handful companies exist that provide such technology and interfaces; often based upon subjective 'previous purchases' rather than scientific prediction. This issue is made more complicated in how subjective measures such as personal perception of one's body is required (e.g. what size are you), besides body shape; a concept shown to be 'broken' and not fit-for-purpose. In addition, many of the technologies use limited and often misinterpreted body measurements, the impact of which is explored in greater detail within the paper. This study contributes to the understanding of the information required from users by virtual fit platforms, and the understanding of the output as presented by virtual fit platforms. The research goal is to contribute to knowledge as a potential guideline for any future projects in virtual fit and to help direct body scanning developments to better support these platforms.

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Section: Discussionmentioning

confidence: 99%

Online Virtual Fit is not yet Fit for Purpose: An Analysis of Fashion e-Commerce Interfaces

Januszkiewicz¹,

Parker²,

Hayes³

et al. 2017

Proceedings of 3DBODY.TECH 2017 - 8th International Conference and Exhibition On 3D Body Scanning and Processing Technologies,

Self Cite

View full text Add to dashboard Cite

show abstract

“…As Guest, MacQueen, and Namey asserted, thematic analysis involves a "focus on identifying and describing both implicit and explicit ideas within the data" (2012, p. 10), offering a good way of accessing the nuance and detail embedded within individuals' accounts. Utilizing such a broad open-ended question in relation to sexuality allowed scope for new themes to emerge which were not tied to the predilections of the researchers, although it is to be acknowledged that coding data into themes is not a process that begins out of nowhere but is embedded in previous literature and knowledge generated (Grogan, Gill, Brownbridge, Kilgariff, & Whalley, 2013;Pope, Ziebland, & Mays, 2006). Here, we would like to highlight the three most commonly-articulated and inter-related meanings of sexuality: a gift from God, FAITH AND HETEROSEXUALITY opposite-sex attraction, and expression strictly within the context of marriage.…”

Section: Heteronormative Understandings Of Sexualitymentioning

confidence: 99%

Religious Faith and Heterosexuality: A Multi-Faith Exploration of Young Adults

Yip¹,

Page²

2014

Research in the Social Scientific Study of Religion, Volume 25

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“…Some articles focused on the relations between physical features and apparel styles, including body shape, height, weight, facial features and skin colour et al (Jones and Giddings, 2010, Grogan et al, 2013, Park et al, 2009, Kim and Damhorst, 2010, Lee et al, 2007. Grogan et al (2013), found that people use clothes to increase body confidence, camouflage and try to attain a slender hourglass look.…”

Section: The Research Gap In User Profilesmentioning

confidence: 99%

Apparel recommendation system evolution: an empirical review

Guan

Qin

Ling

et al. 2016

IJCST

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PurposeWith the developments of e-commerce markets, novel recommendation technologies are becoming an essential part of many online retailers' economic models to help drive online sales. Initially, this paper undertakes an investigation of apparel recommendations in the commercial market in order to verify the research value and significance. Then, this article reviews apparel recommendation techniques and systems through academic research, aiming to acquaint apparel recommendation context, summarize the pros and cons of various research methods, identify research gaps, and eventually propose new research solutions to benefit apparel retailing market. Design/methodology/approachThis study utilizes empirical research drawing on 130 academic publications indexed from online Databases. We introduce a three-layer descriptor for searching articles, and analyse retrieval results via distribution graphics of years, publications, and keywords. FindingsThis study classified high-tech integrated apparel systems into 3D CAD systems, personalized design systems, and recommendation systems. Our research interest is focused on recommendation system. Four types of models were found, namely clothes searching/retrieval, wardrobe recommendation, fashion coordination and intelligent recommendation systems. The forth type, smart systems, has raised more awareness in apparel research as it is equipped with advanced functions and application scenarios to satisfy customers. Despite various computational algorithms were tested in system modelling, existing research lacks of concerns in terms of apparel and users profiles research. Thus, from the review, we have identified and proposed a more complete set of key features for describing both apparel and users profiles in a recommendation system. Originality/valueBased on previous studies, this is the first review paper on this topic in this subject field. The summarised work and the proposed new research will inspire future researchers with various knowledge backgrounds, especially, from a design perspective.

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Dress fit and body image: A thematic analysis of women's accounts during and after trying on dresses

Cited by 57 publications

References 15 publications

Online Virtual Fit is not yet Fit for Purpose: An Analysis of Fashion e-Commerce Interfaces

Online Virtual Fit is not yet Fit for Purpose: An Analysis of Fashion e-Commerce Interfaces

Religious Faith and Heterosexuality: A Multi-Faith Exploration of Young Adults

Apparel recommendation system evolution: an empirical review

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